Product Marketing Director, Global Automation Solutions

vor 2 Wochen


Baden AG, Aargau, Schweiz HITACHI ENERGY LTD Vollzeit

About the Job

Hitachi Energy LTD is seeking a Product Marketing Leader to join our Global Product Group, Automation & Communication (AC) business unit. As a key member of the team, you will be responsible for developing and executing the marketing strategy for our Automation & Communication portfolio, globally.

Responsibilities

  • Develop and recommend product positioning and promotional strategies to maximize long-term market share.
  • Partner with marketing and communications teams to deploy marketing activities and achieve growth targets globally.
  • Build and maintain a culture of tight collaboration with product management and sales stakeholders.
  • Lead the creation and maintenance of portfolio content, including product messaging, value propositions, customer personas, and competitive benchmarking.
  • Partner with global marketing and communications organizations to ensure the AC portfolio is well-represented and positioned.
  • Lead the evaluation of marketing and communications investments to optimize the marketing mix and portfolio messaging.

Requirements

  • Bachelor's degree in engineering, marketing, communications, or business.
  • 10-12 years of experience in product management or marketing, with strong technical acumen and knowledge of industrial automation and communications.
  • Exceptional executive-level writing and presentation skills, with ability to analyze and interpret scientific and technical journals, financial reports, and legal documents.
  • Experience in analyzing marketing and sales data, with hands-on experience with Salesforce.com, Adobe Experience Manager, and similar platforms and tools.
  • Ability to navigate a complex, matrixed global organization and earn exceptional levels of advocacy among collaborating teams and stakeholders.


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