Product Marketing Director, Global Automation Solutions
vor 2 Wochen
About the Job
Hitachi Energy LTD is seeking a Product Marketing Leader to join our Global Product Group, Automation & Communication (AC) business unit. As a key member of the team, you will be responsible for developing and executing the marketing strategy for our Automation & Communication portfolio, globally.
Responsibilities
- Develop and recommend product positioning and promotional strategies to maximize long-term market share.
- Partner with marketing and communications teams to deploy marketing activities and achieve growth targets globally.
- Build and maintain a culture of tight collaboration with product management and sales stakeholders.
- Lead the creation and maintenance of portfolio content, including product messaging, value propositions, customer personas, and competitive benchmarking.
- Partner with global marketing and communications organizations to ensure the AC portfolio is well-represented and positioned.
- Lead the evaluation of marketing and communications investments to optimize the marketing mix and portfolio messaging.
Requirements
- Bachelor's degree in engineering, marketing, communications, or business.
- 10-12 years of experience in product management or marketing, with strong technical acumen and knowledge of industrial automation and communications.
- Exceptional executive-level writing and presentation skills, with ability to analyze and interpret scientific and technical journals, financial reports, and legal documents.
- Experience in analyzing marketing and sales data, with hands-on experience with Salesforce.com, Adobe Experience Manager, and similar platforms and tools.
- Ability to navigate a complex, matrixed global organization and earn exceptional levels of advocacy among collaborating teams and stakeholders.
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