Financial Services Promoter
Vor 6 Tagen
Job Summary
We are seeking a highly skilled and experienced Marketing Manager to join our team at Swissquote Bank. As a key member of our marketing department, you will be responsible for developing and implementing top-notch marketing campaigns to promote our financial services worldwide.
Key Responsibilities
- Brand Strategy Development: Champion a high-class brand strategy with ambitious international expansion plans, ensuring our brand is consistently represented across all marketing channels.
- Market Analysis: Master Swissquote financial services, products, and markets to improve our marketing mix and stay ahead of the competition.
- Target Audience Insights: Understand our target audience and competition dynamics to formulate powerful insights that inform our marketing strategies.
- Marketing Planning: Partner with our marketing leadership to craft and build full-year brand plans that drive business growth and revenue.
- Agency Management: Brief agencies to do their best strategic, creative, and media work, ensuring our marketing campaigns are of the highest quality.
- Campaign Execution: Implement full-stack marketing plans and campaigns, including TV, OOH, print, audio, and digital, to reach our target audience effectively.
- Creative Collaboration: Partner with our in-house creative agency to craft engaging landing pages and emails that drive conversions.
- Reporting and Analysis: Provide campaigns reporting to management and key business stakeholders, ensuring we measure and optimize our marketing efforts for maximum ROI.
Qualifications
- Minimum 3 years' experience in a brand/product management position with a proven track record of developing and launching integrated marketing plans.
- Full professional proficiency in German and English/French.
- Experience in working with external creative and media agencies.
- Ability to think strategically, create and implement marketing plans/brand briefs.
- Strong project, budget management, and problem-solving skills.
- Develop business acumen and create management-level presentations.
- Ability to learn on the go and adapt to a fast-paced working environment.
- Passionate about all things marketing, fintech, and financial markets.
- High energy, hard-working team player with a customer focus.
- Team player with excellent oral/written communication skills.
- Education to bachelor/master's degree level.
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