Global Marketing Specialist
Vor 5 Tagen
We are seeking a highly skilled Global Campaign Manager to join our Global Demand Generation Team at SOPHiA GENETICS.
As a key member of our marketing team, you will be responsible for creating, owning, and implementing global campaigns and marketing tactics to drive awareness and generate demand for our products.
About the JobMain Responsibilities:
- Establish a unified strategy for campaigns on a global basis and collaborate closely with field marketing to localize for each region.
- Drive the go-to-market strategy for assigned business and actively create and monitor multi-channel campaigns.
- Work closely with field marketing, content writers, creative design, and digital marketing experts to ensure campaign tactics match market segment needs.
- Collaborate with third-party vendors to ensure comprehensive coverage across relevant channels and targeted audiences.
- Interact with Sales and Product Management to ensure continuous alignment with business strategy and establish pertinent marketing tactics that empower Sales teams to meet their targets.
- Track agreed KPIs to measure ROI of commercial marketing campaigns and create performance dashboards with user engagement metrics across channels.
- Build, maintain, and analyze digital advertising campaigns to ensure content reaches the right audiences within budget and timeline.
We are looking for someone with:
- At least 5 years of integrated marketing experience in a healthcare, life sciences, or biotech organization (diagnostics, genomics, or similar clinical environment).
- Experience working globally, with a minimum of regional experience (North America/EMEA) and country-level experience being less valid.
- Direct exposure to top-of-funnel activity and driving demand generation is critical.
- Experience with defining marketing strategy and creating marketing campaigns and marketing plans is required.
- Extensive mastery of email marketing and marketing automation tools, Google Analytics, Google Ads, CRM platforms (especially Salesforce), Microsoft Office Suite, and project management platforms.
We believe in data-driven medicine and are dedicated to establishing the practice of data-driven medicine as the standard of care and for life sciences research.
We are a cloud-native software company and a leader in data-driven medicine, with a mission to make a positive impact on the outcomes for cancer and rare disease patients worldwide.
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