Integrated Marketing Manager
vor 4 Wochen
We are seeking a highly skilled and experienced Integrated Marketing Manager to join our team at Dun & Bradstreet Schweiz AG in Urdorf, Switzerland.
About the Role:The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that aligns with our commercial objectives in Switzerland and the DACH region. This will involve working closely with our sales teams, product teams, and other stakeholders to create and implement effective marketing campaigns that drive business growth and revenue.
Key Responsibilities:- Develop and execute a marketing strategy that aligns with our commercial objectives in Switzerland and the DACH region.
- Work closely with sales teams to align on priorities and plan effective marketing activities.
- Collaborate with product teams to develop and implement product value propositions.
- Develop and execute integrated campaigns across DACH, including direct marketing, nurtures, webinars, digital inbound & outbound, events, tradeshows, PR, content, telemarketing, and social elements.
- Partner with sales executives to recommend pipeline building activities.
- Work with global teams to ensure local messaging and requirements are reflected in the value proposition, offering/segment messaging, and manage their delivery.
- Report on territory pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment.
- Collaborate with vendors and event partners locally.
- Stay on top of emerging industry and marketing trends, adopting best practices and striving for continuous improvement.
- Bachelor degree in a marketing/business related discipline.
- Minimum 2 years of relevant experience.
- Passionate about marketing and working in a data-driven way.
- Familiarity with marketing technologies such as Salesforce CRM, web analytics, ad servers, DMPs, etc.
- Knowledge of marketing automation systems (Marketo preferred, Hubspot, etc.).
- Experience building strong relationships and trust with sales is essential, and tracking and monitoring campaign performance.
- Comfortable dealing with change and overall transformation.
- Excellent written/oral communications, presentation and analytical skills.
- Excellent interpersonal skills: ability to collaborate with cross-functional and multi-location teams and interact virtually plus skills in influencing, problem-solving, and consensus-building.
- Excellent negotiating skills and ability to interface effectively with all levels of management and functional disciplines.
- Fluency in German and English is required for this role.
We are looking for a solution finder with a passion for learning and developing. If you are unsure you fully meet the requirements, we would still love to hear from you.
All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.
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