Strategic Marketing Manager

vor 2 Wochen

Urdorf, Zürich, Schweiz Dun & Bradstreet Schweiz AG Vollzeit

We are seeking a Strategic Marketing Manager to join our team in Switzerland. As a key member of our DACH team, you will be responsible for developing and executing a marketing strategy that aligns with our commercial objectives in the region.

Key Responsibilities:
    • Develop and implement a comprehensive marketing strategy that drives business growth and revenue in Switzerland and across business units.
    • Collaborate closely with Sales leaders and teams to align on priorities and plan effective marketing activities.
    • Contribute to product value propositions with the product and sales teams.
    • Lead the development and execution of integrated campaigns across DACH, including direct marketing, nurtures, webinars, digital inbound & outbound, events, tradeshows, PR, content, telemarketing, and social elements.
    • Partner with the Partner Marketing team to develop sales and marketing activities.
    • Work with Global teams to ensure local messaging and requirements are reflected in the value proposition, offering/segment messaging, and manage their delivery.
    • Report on territory pipeline building activities to understand contribution to pipeline health and evaluate marketing effectiveness/return on investment.
    • Collaborate with vendors and event partners locally.
    • Stay up-to-date with emerging industry and marketing trends, adopting best practices and striving for continuous improvement.
Your Profile:
    • You should hold a Bachelor degree in a marketing/business related discipline and have a minimum of 2 years of relevant experience.
    • You should be passionate about marketing and working in a data-driven way.
    • Familiarity with Marketing Technologies such as Salesforce CRM, web analytics, ad servers, DMPs, etc.
    • Knowledge of marketing automation systems (Marketo preferred, Hubspot, etc.)
    • Experience building strong relationships and trust with sales is essential, and tracking and monitoring campaign performance.
    • Comfortable dealing with change and overall transformation.
    • Excellent written/oral communications, presentation, and analytical skills.
    • Excellent interpersonal skills: ability to collaborate with cross-functional and multi-location teams and interact virtually, plus skills in influencing, problem-solving, and consensus-building.
    • Excellent negotiating skills and ability to interface effectively with all levels of management and functional disciplines.
    • Fluency in German and English is required for this role.

We are looking for a solution finder with a passion for learning and developing. While some roles have certain requirements, we focus on hiring based on potential rather than CV as much as possible.

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