**Product Development Specialist**
vor 4 Wochen
Mettre en place un pipeline d'innovation à 3 ans
Sous la responsabilité de la Senior Product Manager, vous serez chargé de mener à bien les missions suivantes :
- Gestion des produits existants : garant du discours produit sur tous les canaux de communication en développant des outils de référence pour les équipes.
- Développement produit : participation à la définition du pipeline d'innovation en réalisant des analyses de marché ou de concurrence, implication dans le processus de développement produit.
- Lancement produit : coordonner les besoins 360 pour réaliser les shootings de lancement avec une agence externe, développer le kit de lancement.
- Marketing B2C : stratégie relations publiques et développement des dossiers de presse, gestion des partenariats avec les associations.
- Veille concurrentielle : étude des marchés en ligne et hors ligne, la presse consommateur et professionnelle.
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