Senior Marketing Manager

vor 3 Wochen


Stäfa, Zürich, Schweiz Sonova Vollzeit

About the Role

We are seeking a highly skilled Senior Manager Commercial Marketing to join our team at Sonova. As a key member of our marketing organization, you will be responsible for developing and executing our commercial marketing strategy, working closely with cross-functional teams to drive business growth and revenue.

Key Responsibilities

  • Collaborate with the brand leadership team to align the organization around commercial strategy, marketing plan, key priorities, targets, and execution calendar.
  • Shape rolling campaign planning that aligns global and local priorities to fulfill business targets, and adjust in agile fashion to external or internal changes.
  • Create campaign briefs, including segmentation and targeting, opportunity sizing, business case, and KPIs.
  • Collaborate with campaign leads (launch and non-launch) to ensure global campaigns remain aligned with the intent of the marketing plan, are actionable at Group Company (GC) level, and build on each other to tell a coherent story throughout the year.
  • Ensure local plans are aligned with brand strategy, positioning, and roadmap.
  • Consolidate the estimated impact of the marketing plan and activities; monitor actual performance against targets and support campaign managers and GCs in identifying and driving countermeasures to achieve stated objectives.
  • Act as the primary interface for GCs into the global brand organization.
  • Channel GC feedback to the global team.
  • Facilitate cross-GC best practice sharing.

About You

We are looking for a highly experienced marketing professional with a strong background in commercial marketing and sales. You should have:

Audiological degree.Further education in Business, Marketing / MBA is preferred.8+ years working in regional or global marketing and/or sales roles in the hearing aid industry.Current or previous local sales responsibility preferred.Work experience in B2C hearing care environment preferred.Hands-on experience with integrated B2B and B2B2C marketing programs and campaigns.Familiar with Commercial Excellence concepts and tools (targeting, funnel management, pricing and margin management, etc.).Business acumen, analytical thinking, and comfort with quantitative tasks.High degree of independence; self-motivated and disciplined personality with a can-do attitude.Organized and structured; strong time management and prioritization skills.Flexible and solution-oriented in changing environments.Ability to influence and assert own viewpoint in a complex matrix environment.Fluency in English; strong verbal and written communication.

About Sonova

We offer a dynamic and supportive work environment, with opportunities for professional growth and development. Our company culture values innovation, collaboration, and customer satisfaction. We are committed to providing our employees with a comprehensive benefits package, including competitive salary, health insurance, and retirement plan.



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