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Commercial Marketing Lead

vor 2 Monaten


Stäfa, Zürich, Schweiz Sonova Vollzeit

About the Role

We are seeking a highly skilled Senior Manager Commercial Marketing to join our team at Sonova. As a key member of our marketing organization, you will be responsible for developing and executing our commercial marketing strategy, working closely with cross-functional teams to drive business growth and revenue.

Key Responsibilities

  • Collaborate with the brand leadership team to align the organization around commercial strategy, marketing plan, key priorities, targets, and execution calendar.
  • Develop and implement rolling campaign planning that aligns global and local priorities to fulfill business targets, and adjust in agile fashion to external or internal changes.
  • Create campaign briefs, including segmentation and targeting, opportunity sizing, business case, and KPIs.
  • Collaborate with campaign leads (launch and non-launch) to ensure global campaigns remain aligned with the intent of the marketing plan, are actionable at Group Company (GC) level, and build on each other to tell a coherent story throughout the year.
  • Ensure local plans are aligned with brand strategy, positioning, and roadmap.
  • Consolidate the estimated impact of the marketing plan and activities; monitor actual performance against targets and support campaign managers and GCs in identifying and driving countermeasures to achieve stated objectives.
  • Act as the primary interface for GCs into the global brand organization.
  • Channel GC feedback to the global team.
  • Facilitate cross-GC best practice sharing.

Requirements

  • Audiological degree.
  • Further education in Business, Marketing / MBA is preferred.
  • 8+ years working in regional or global marketing and/or sales roles in the hearing aid industry.
  • Current or previous local sales responsibility preferred.
  • Work experience in B2C hearing care environment preferred.
  • Hands-on experience with integrated B2B and B2B2C marketing programs and campaigns.
  • Familiar with Commercial Excellence concepts and tools (targeting, funnel management, pricing and margin management).
  • Business acumen, analytical thinking, and comfort with quantitative tasks.
  • High degree of independence; self-motivated and disciplined personality with a can-do attitude.
  • Organized and structured; strong time management and prioritization skills.
  • Flexible and solution-oriented in changing environments.
  • Ability to influence and assert own viewpoint in a complex matrix environment.
  • Fluency in English; strong verbal and written communication.

About Sonova

We offer a dynamic and innovative work environment, with opportunities for professional growth and development. Our company culture values collaboration, creativity, and excellence, and we are committed to making a positive impact in the lives of our customers and employees.