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Business Growth Strategist

vor 1 Woche

Genf, Genf, Schweiz Caterpillar Sarl Vollzeit

Become a Business Growth Strategist and help us drive business growth through innovative product, marketing, and distribution strategies.

This role will play a critical role in expanding Caterpillar Dealer's deploying solutions to reach new customers and enhance their relationship with existing asset owners. You will partner with dealers to transform their approach to new customers, representing over 50% of the market opportunity. You will ensure Caterpillar's competitive positioning with hard-to-reach customers through strategic market analysis, segmentation, and customer-focused approaches.

Key Responsibilities:

  • Develop and execute product, marketing, and distribution strategies specifically relating to the transformation of Caterpillar and Dealers across the EAME region.
  • Deploy innovative Dealer solutions to enhance customer reach, experience, and implement processes meeting customer needs.
  • Develop strategic distribution plans, including second-level distributors or ASSCs (Authorized Sales and Service Centers).
  • Manage a budget for dealer workstreams to expand sales of products, parts, and services. Facilitate partnerships across Caterpillar teams for a customer-centric experience.
  • Deploy new programs and tactics to support Dealer-delivered customer solutions. Deliver project plans and analysis to grow market share and profitability.
  • Create cross-functional growth plans with team support for multiple leadership levels at Dealer and Caterpillar.
  • Hire, develop, and train a team to achieve desired results.
  • Oversee Net Loyalty Scores and new customer growth delivered by Dealers in the territory.
  • Consult with Dealers on long-term strategies to reach customers through omni-channel tactics, including aftermarket growth and rental solutions.
  • Support the implementation of new technologies for Dealers to reach new customers and deliver a differentiated experience, including online research tools, marketing automation, funnel management, CRM, and Martech stack.

What You Will Need:

  • University degree and extensive industrial product and market knowledge.
  • Customer focus; B2B & B2C distribution experience.
  • Extensive experience in industrial dealer/sales network roles.
  • Industry knowledge; understanding Dealer operational elements including sales management, profitability, technology, workflows, and customer experience.
  • Leadership / supervisory experience.
  • Relationship management, organization, and communication skills.

About Us:

Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For the past 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future.