Influencer Marketing Management Executive Running

vor 9 Stunden

Basel, Schweiz Salomon Vollzeit

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, Suunto and Wilson.

“The Mountain Sport Company”, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon’s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon’s heritage, culture, and commitment are tied together by one simple concept: the world’s leading mountain people creating the world’s leading mountain products. Salomon is responsibly committed towards the outdoor through its Play-Minded Program. Diversity is one of Salomon’s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.

**Job Description**:
**_
Als Influencer Marketing Management Executive Running (M/F/d) agieren Sie als Gesicht der Marke SALOMON im Trail und Road Running Bereich in der Schweiz. Ihr Hauptaugenmerk liegt auf dem Aufbau einer lebendigen Markenbotschafter-Community, die unser Engagement im Running Sport durch Community-Events, Test
- und Sportevents sowie strategische Partnerschaften vorantreibt. Die Weiterentwicklung des lokalen Aktivierungsplans zur Implementierung von globalen Markenstrategien sowie zur Unterstützung des Durchverkaufs liegen hier in Ihrem Verantwortungsbereich. Ihre Hauptaufgaben bestehen aus:_**
- _ Gesicht der Marke Salomon zu Athleten, Meinungsbildnern, Partnern, Verhandlung und Umsetzung von strategischen Partnerschaften und Eventkooperationen (inkl. 360° Aktivierung und perfektem Markenauftritt)_
- _ Koordination des Salomon Trail Running Teams sowie des Scouting/Rookie-Programms in Zusammenarbeit mit dem Community Manager_
- _ Koordination, Aktivierung und Weiterentwicklung der Markenbotschafter-Community allgemein sowie in Sport-Epicentern_
- _ Koordination von Social-Media-Aktivitäten und Content-Erstellung (in Abstimmung mit dem Digital Marketing Team) und deren Umsetzung durch die Markenbotschafter_
- _ Umsetzung der Influencer Strategie von Salomon Running_
- _ Unterstützung der PR und Medienarbeit durch Sport
- und Produktexpertise_
- _ Koordination und Teilnahme von „After-Work“- oder Wochenend-Veranstaltungen_
- _ Koordination von externen Lieferanten, Agenturen und Partnerfirmen_
- _ Enge Zusammenarbeit mit dem Marketing-Team (national) sowie global (Brand, Sports & Community Marketing inkl. Feedbackinputs zur Marketing Toolbox)_
- _ Kooperation mit unseren Vertriebs-Teams zur Koordination von Kundenaktivierungen sowie Fachhandelsschulungen, Produkttests, Produkt-/Saison-Launches_
- _ Aktive Teilnahme an der Influencer Marketing und Botschafter-Community, Austausch und Anwendung von Best Practice Beispielen im EMEA Marketing Team_
- _ Kooperation mit dem D2C Retail-Team bezüglich Aktionen zur Konsumentenaktivierung_
- _ Tracking, Report und Analyse von Kampagnen und strategischen Partnerschaften (Marketing KPIs)_
- _ Budgetverantwortung und koordination_
- _

**As Influencer Marketing Management Executive Running (M/F/d) you will act as the face of the SALOMON brand in trail and road running in Switzerland. Your focus will be on building a vibrant brand ambassador community to drive our engagement in running sports through community events, test and sport events and strategic partnerships. Further development of the local activation plan to implement global brand strategies as well as to support sell through are your responsibilities here. Your main responsibilities will be**:

- Face of the Salomon brand to athletes, opinion leaders, partners, events, institutions
- Negotiation and implementation of strategic partnerships and event cooperations (incl. 360° activation and perfect brand presence)
- Coordination of the Salomon trail running team as well as the scouting/rookie program in cooperation with the community manager
- Coordination, activation and further development of the brand ambassador community in general as well as in sports epicenters
- Coordination of social media activities and content creation (in coordination with the digital marketing team) and their implementation by the brand ambassadors
- Implementation of Salomon Running's influencer strategy.
- Support PR and media relations with sports and product expertise
- Coordination and participation of "after-work" or weekend events
- Coordination of external suppliers, agencies and partner companies
- Close cooperation with the marketing team (national)

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