Head of SEO

vor 2 Wochen

Chiasso, Schweiz lastminute.com Vollzeit

Company Description

Our mission is to lead the travel industry by leveraging technology to simplify, personalise, and enhance our customers’ travel experience. Experts in brightening up online travel, we help our customers find and do "whatever makes them pink".

We continuously invest in talented people who ensure our offering is closer to the needs of the customers and keep us at the cutting edge of technology evolution. We run our business in 17 languages and 40 countries, with more than 1,500 employees spread across our offices worldwide, developing our own products and services to power the entire traveller journey for millions of people.

At the heart of our culture is a commitment to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility. We strongly believe in an equal opportunity space, which is welcoming and celebrates the uniqueness of everyone who works here. We value different lived experiences and respect viewpoints, as we know unicity drives innovation. We want to make sure our people reflect the communities across the world we help travel.

**Job Description**:
**Key Responsibilities**
- Develop and execute a comprehensive SEO strategy, aligning it with business objectives and focusing on improving organic search rankings, organic traffic, and conversion rates
- Lead and manage a team of SEO specialists, providing guidance, mentorship, and performance evaluations to ensure the team's continuous growth and success
- Conduct keyword research and analysis to identify relevant search terms and opportunities within the travel industry, and optimise website content accordingly
- Collaborate closely with content creators, product managers, developers, and marketing teams to implement SEO best practices and optimise content
- Monitor and analyse website performance using SEO tools and analytics platforms, and provide regular reports with actionable insights to stakeholders
- Stay up to date with the latest trends, algorithm changes, and best practices in SEO, user search behavior, adapting strategies to maintain a competitive edge
- Conduct thorough competitive analysis to identify industry trends, benchmark performance against competitors
- Collaborate with web development teams to integrate SEO best practices deep into our website platform to be able to grow organic traffic in the long tail
- Stay informed about the latest developments in the travel industry, such as emerging destinations, popular travel experiences, and customer preferences, and incorporate them into SEO strategies and content creation.

**Qualifications**:
**Essentials**
- Proven experience in a senior SEO role, preferably within the travel industry, with a track record of improving organic search rankings and driving organic traffic growth
- Leadership and team management skills, with the ability to motivate and inspire a team of SEO specialists
- In-depth knowledge of SEO best practices, search engine algorithms, and tools, with specific experience in optimising large-scale websites.
- Proficiency in using SEO tools and analytics platforms, such as Google Analytics, Google Search Console, SEMrush, or similar tools.
- Strong analytical skills and the ability to interpret complex data, make data-driven decisions, and provide actionable insights for optimization.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders across multiple countries
- Strong project management skills, with the ability to prioritise and manage multiple projects simultaneously in a fast-paced environment
- Results-driven mindset with a focus on achieving measurable outcomes and driving continuous improvement
- fluent in spoken and written English

Additional Information

By joining our company, you will have the chance to:

- Join a dynamic team in an inclusive-international environment
- Grow thanks to the career journey and our internal mobility perspective
- Manage your own schedule thanks to the flexible start and end of the working day
- Work a shorter working week (36h), of which 4 hours on Friday morning
- Get focus time for learning, development and deep work on Friday mornings
- Work partially or fully remote according to local laws
- Enjoy continuous training thanks to our company platform
- Benefit from employee discounts on travel
- Receive 2 days off per year for the purpose of volunteering
- Welfare platform (Corporate Benefits) where you will find dedicated discounts with more than 1500 partners

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