Biopharma Marketing Lead

vor 5 Monaten

Rolle, Schweiz SOPHiA GENETICS Vollzeit

Do you love working in a fast-paced environment? Want to work in an environment that will continuously challenge you to do more, try more, and learn more in a cross-functionally position?

Do you have **experience in launching multichannel campaigns in the biopharmaceutical/life science sector,** with a solid **knowledge of Salesforce?**

Bring your knowledge & passion for healthcare to **SOPHiA GENETICS** as our new **BioPharma Marketing Lead.**

**Why us**:
We believe there is a smarter, more data-driven way to make decisions in health. SOPHiA GENETICS (Nasdaq: SOPH), is a cloud-native software company and a leader in data-driven medicine. We are dedicated to establishing the practice of data-driven medicine as the standard of care and for life sciences research. It is the creator of the SOPHiA DDM Platform, a cloud-native platform, capable of analysing data and generating insights from complex multimodal data sets and different diagnostic modalities.

**Your mission**:
As a **Biopharma Marketing Lead** your main responsibility is to create, own, and implement campaigns and marketing tactics as part of awareness campaigns, targeted account-based marketing or product launch campaigns for all marketing activities assigned to create pipeline and leads for the BioPharma sales team.

**The value you add**:

- Establishes the go-to market strategy for the assigned business and actively creates and monitors multi-channel campaigns.
- Collaborates with third party vendors necessary to ensure comprehensive coverage across relevant channels and targeted audiences.
- Frequently interacts with Sales and Product Management to ensure continuous alignment with business strategy, establishing pertinent marketing tactics that empower Sales teams to meet their targets, and delivering campaigns in a timely manner.
- Tracks agreed KPI's to measure ROI of commercial marketing campaigns. This includes creating performance dashboards with user engagement metrics across channels and orchestrate the communication of outcomes to Sales, Product Management up to the ET.
- Builds, maintains, and analyzes digital advertising campaigns to ensure the content is reaching the right audiences within budget and timeline.

**Requirements**:
**The experience you bring**
- 5 + years of integrated marketing experience in a healthcare-related sector (BioPharma, BioTech, CRO, Healthcare Agency) is required.
- Direct exposure feeding top-of-funnel activity and driving demand generation is critical.
- Experience with defining marketing strategy and creating marketing campaigns and marketing plans required.
- Fluent in English is a must. Any other language would be an asset.
- Regulatory and Compliance awareness.

**Benefits**

**You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we drive exponential growth to our new business unit.**

**Business recognition and accolades include**:

- World's most innovative companies (Top 10)
- World's smartest companies (Top 50)
- 100 Best Places to Work in Boston
- Top 10 European Tech Startup - 2020
- Top 10 European biotechs startup to watch - 2021
- Top 25 East-Coast Biotech to watch - 2021
- A flexible, friendly and international working environment with a collaborative atmosphere
- An exciting company mission that brings together science and technology to directly impact the lives of patients with life threatening illness.
- A fast-growing company with plenty of opportunity for personal growth and development
- A hard technical challenge to solve with exciting modern technology - cloud computing, Big Data, DevOps, machine learning

**The Process**:
**Starting Date**: ASAP

**Contract**: Full-Time, Permanent

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