Global Segment Marketing Manager

Vor 2 Tagen

Basel, Schweiz ABB Vollzeit

**Global Segment Marketing Manager (flexible location)**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
**This position reports to**:
Product Manager

**Your responsibilities**:

- Establish and maintain a deep understanding of value proposition for selected strategic customer segments and personas, market intelligence, and team dynamics based on sound internal and external customer insights.
- Partner with sales to create and execute sub-segment and account-specific growth strategies and plans to increase customer engagement, improve relationships, build brand equity, drive pipeline through marketing activities, and influence win rates.
- Work across functions and across regions, to run targeted outbound campaigns for food and beverage segments & accounts.
- Define and maintain sub-segment specific information across the business along with channel to market approach and persona-specific needs and considerations.
- Scale up the ABM approach in partnership with the Local Sales Units teams, guided by the segment strategy and prioritization.
- Initiate compelling co-marketing campaigns that support new business and new partnerships.
- Manage the design and execution of multi-channel integrated campaigns.
- Assist the content team in developing and evolving messaging and collateral.
- Promote and assist with event management, including webinars, in-person events, etc.
- Institute a continuous improvement cycle for all marketing efforts and provide weekly, monthly, and yearly reporting against established KPIs.
- Assist sales with the development of sales aids, sales scripts, etc, as needed aligned with sales strategy.
- Create full lifecycle nurture campaigns.
- Identify resources and process required to scale all campaign efforts, providing recommendations to management.
- Execute all initiatives ensuring compliance with governing laws, clients, and vendors.

**Your background**:

- Bachelor's or higher degree in Marketing, Communications, Business, or a related field
- 3+ years of B2B experience with almost 2 years in a B2B marketing manager, product marketing, brand manager, market research, or marketing-related experience, or a combination of education and experience.
- Hands on experience in developing and executing segmented and ABM campaigns with strong value proposition and buyer persona development
- Proven success developing and executing research to uncover customer needs and considerations and then transforming the findings into recommendations
- Ability to manage multiple projects simultaneously with on-time delivery
- Ability to work under tight deadlines and prioritize responsibilities
- Ability to develop effective written Marketing and present information to various levels of stakeholders including peers, management, channel partners, customers, and/or suppliers
- Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, Project, Visio and Word)
- Experience working globally across countries and business cultures
- Experience from marketing of electrical products used for industrial production beneficial
- Experience with cross division collaboration
- Ability to influence others without direct line of authority to accomplish goals
- Ability to work independently and under own direction and initiative
- Strong analytical and organizational skills
- Fluent in English (both written and spoken)

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