CRM & Customer Insights Intern

vor 2 Monaten

Bioggio, Schweiz Guess Europe Sagl Vollzeit

At Guess, we are committed to our people and to the world as a team working to be a sustainable global leader in the fashion industry. Through principled leadership, we embrace diversity and cultivate the strength, pride and passion for what we do. Everyone in guess is aware the fact that everyone contributes to progress and make company grow,

We are a big family united by great human values: belief, hope, destiny, trust and respect.

The role is designed for those people ready to take new challenges, being courageous trying new things and with the will to make an impact in the company and in their career.

If you are inspired to evaluate new amazing professional challenges, this is the opportunity right for you

**Position**:
**PURPOSE OF THE JOB**

**CORE JOB RESPONSIBILITIES**
- Analysis, coordination and development of data configuration and integration processes
- Ensure the analysis, enrichment and quality of data from all available touch points, in order to use them correctly for business activities
- Customer database management and analysis: collect customer quality data, profiling, segmentation and personalization
- Analysis of the results related to Loyalty Program, to highlight the strengths and weaknesses and direct their possible evolution
- Analysis and monitoring of customer behavior and campaign performance, to extrapolate useful insights to define an effective contact strategy and increase the LifeTime Value of customers
- Create ad hoc reports to extract information that can be of support to the decision-making process and to the store staff, retail managers and country managers
- Knowledge of the main marketing automation and CRM platforms (Salesforce, Oracle, Microstrategy)
- Coordinate with different functional teams (E-Commerce, Operations, Retail, IT, BI)

**Requirements**:
**REQUIRED QUALIFICATIONS**
- Education: technical/analytical degree (Economics, Mathematics, Computer Engineering, Management Engineering, Computer Science)
- Expertise with CRM platforms, Digital Transformation projects, and analytical data systems (es: Adobe Marketing Cloud, Salesforce, SAP CRM, Contact lab, Power BI, MicroStrategy, Data Analytics e Machine Learning, SAS)

Languages
- Excellent verbal and written communication skills in English (mandatory)

Soft Skills
- Analytical and problem-solving skills
- Proactive and challenging vision
- Teamwork player
- Project Management skills
- Interest and passion for innovation and technologies
- Effective time management and prioritization skills

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