Global Brand Lead

Vor 2 Tagen

Nyon, Schweiz Haleon Vollzeit

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

The VP & Global Brand Lead, Respiratory is accountable for the brand franchise globally leading a direct team of strategy, communication, design and innovation experts with oversight more widely across Expert, CBIA and further across cross function technical teams. Sitting on the Category Lead Team, the GBL is accountable for the global brand sales, share and penetration performance as well as long term brand equity. You’ll set the strategy for growth, deliver a programme of innovation and marketing tools to the BU’s and unite and inspire the organisation to execute with brilliance.

You’ll be responsible for setting inspiring direction on your portfolio of brands, building category leading growth and brand equity and creating superior, consumer first innovation with disruptive activation plans to drive growth. Accountable for in-year planned sales and share, as well as long term growth trajectory of the brands and the total Respiratory sub-category, you’ll expertly balance the business needs of today with a clear vision of the future. This is a highly matrixed role, intersecting right across the business from working with LOC’s and BU’s, gathering insight & spotting opportunity, partnering with technical experts in R&D and QSC, with creative agencies. You will orchestrate this matrix to create a powerful pipeline of brand assets across all marketing levers including comms, innovation and at shelf.

The ability to create a powerful vision, influence and engage support from across the organisation to ensure outstanding execution is key. You will lead a team of 12 co-located in Nyon, alongside the Pain & Topical Health Category Leadership plus ‘squad’ leaders of Digital, Design, Insights, Media, Content and R&D, Regulatory, Supply & Finance. You’ll expertly prioritise and build strong relationships and influence a complex network across the globe to deliver.
- This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following _

Key responsibilities and indicators of success will include:
- Vision, strategy and planning Use consumer, expert and shopper data & insight to identify patterns and opportunities to develop a compelling long-term vision and portfolio for Respiratory power brands to develop sustained Category Growth. Clearly able to demonstrate superiority vs competition. Using a global mindset, you need to inspire and influence stakeholders across BU’s to align on a common direction with skilful use of judgement to account for cluster flex as appropriate.- Sustainable growth Design and deliver a winning market growth strategy that delivers in year and for the long term across penetration, equity, sales and share. Strong commercial acumen and global P&L experience are needed to maximise marketing levers to greatest effect.- Brand building Able to get inside a brand, capable of starting with a blank piece of paper, to build a compelling and differentiated long term proposition. Comfortable with writing a brief from scratch, working with agency partners and experienced in creative & digital asset production, VBL & connections plan development, ability to unlock insights across cultures, proficient in science enabled concept origination and qualification, range choices and price and promotional strategies.- Winning organisation and culture Creating a strong culture through a diverse team that fosters superior brand thinking, blending strong marketing discipline with entrepreneurship to push boundaries and win in market. You’ll need to be a great coach of your team and to build trusting relationships around the globe with agency, regional and BU colleagues to enable seamless delivery of plans. You’ll show a strong thirst for measurement and learning to constantly improve and beat the competition- Global marketing team leadership and capability development.- Identifying, assessing and transacting appropriate M&A/Licensing to deliver on strategy and create value.- Innovation delivery & pipeline value - with a focus on integrating digital and data-led innovation in addition to traditional science-driven product innovation.
- Why you?_

Basic Qualifications:

- We are looking for professionals with these required skills to achieve our goals:_- Rele

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