Digital Consumer Experience Manager 1

vor 3 Wochen

Schweiz JTI - Japan Tobacco International Vollzeit

We’re JTI, Japan Tobacco International and **we believe in freedom**. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our **consumers to choose from**. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe **when they’re free** to be themselves, grow, travel and develop, **amazing things can happen for our business**.

That’s why our employees, from around the world, choose to be a part of JTI.** It is why 87% of employees feel happy working at JTI.** And why we’ve been awarded **Global Top Employer status, eight years running**.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea.

**Digital Insights Storytelling Manager**:
**Position purpose**:
**What you will do - Responsibilities**:

- Develop data-driven insights and optimizations for the overall digital consumer experience. Elevate the understanding of our digital impact by leveraging data and analytical approaches to identify insights and build data-driven stories which resonate across audiences at all levels. Condense large amounts of KPIs and other measures into clear and concise takeaways that drive action.
- Demonstrate the ability to leverage data & analytics to constantly sharpen the digital consumer journey and improve our consumer experience. Have an expert understanding of digital channels, channel requirements and how to evaluate success. Work at the heart of a brand and proactively influence senior-level brand thinking. Proactively seek opportunities for innovation and actively build an external network to ensure up-to-date knowledge of digital innovations.
- Provide proactive feedback to markets and activation teams (content, technology and strategy) through a storytelling lens to drive decision-making and platform optimizations.
- Translate global models into local toolkits, guidelines and best practices.
- Manage and educate stakeholders in all things digital. Be able to translate digital activity into business metrics, provide a go-to source of digital expertise and proactively educate the wider department in the area of digital marketing and digital campaigns.
- Cooperate and coordinate multiple agencies.

**Who are we looking for - Requirements**:

- Graduate degree or equivalent vocational training in marketing/digital
- 4 - 7 years of proven work experience as a digital storyteller, data strategist or similar
- Experience in defining and building digital brand and marketing strategies, with a strong focus on data-led storytelling along the consumer journey
- Experience in reporting on multi-channel digital strategies and campaigns (either stand-alone or as part of an ATL campaign)
- In-depth understanding of online marketing tools and digital platforms
- Proven ability to manage complex projects and market requirements
- Performance and analytical mindset (metrics, KPI's and measurement frameworks)
- Ability to take complex data and provide insight and understanding of them to various audiences
- Experience in turning data into visually compelling storylines and narratives
- Excellent English language both written and verbal is a must, French would be an advantage

**You will be successful in this role if you are**:

- Curious and passionate about all things digital
- Comfortable with a fast-paced environment
- Communicative
- Collaborative and proactive

**What you can get - Benefits**:

- A competitive pay with an annual bonus and an attractive benefits package including health allowance, sports activities and trainings
- Complex environment of working with multiple stakeholders, professional support and a possibility to share knowledge and best practices
- On-going development opportunities in a multinational environment that will inspire you to grow professionally and personally
- Wide variety of projects and tasks, ambitious goals and independence in achieving them
- Dynamic and innovative spirit with a constant quest to do things better
- Flexi working hours, home office possibilities
- Modern office in a convenient location

**Recruitment process**:
Thank you very much for your interest in the role. You are welcome to apply.

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