Junior Customer Marketing Manager Off Premise
vor 4 Wochen
Date: Sep 30, 2024- Location: Baar, Zug, CH- Additional Location:
- Function: CCM- Seniority Level: Associate- Employment type: Temporary- Workplace Type: Hybrid- Company: Campari Schweiz A.G.Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
**General Description of the Role**
Campari Schweiz is part of Campari Group and belongs to the Business Unit Europe. The Junior Customer Marketing Manager OFF Premise will assist in shaping the off trade commercial strategy of the company. The role focuses on supporting:
- The development and execution of marketing tools within the sales channel, while tracking and improving their performance.
- Assisting in defining and segmenting channel marketing strategies aligned with corporate, brand, and category strategies.
- Supporting the translation of national brand and channel strategies into actionable commercial tools for the Off Premise, enhancing brand visibility and sales rotation.
- Contributing to the delivery of high-quality execution of customer marketing tools.
**Key Responsibilities and Activities**
- Assisting with in-store activations: analysis, recommendations, and planning.
- Supporting the development of the Off Premise Channel Strategy in alignment with the Marketing Team.
- Contributing to the creation of marketing tools and assets to support growth objectives within the Off Premise channel.
- Assisting in managing external agency briefings for activities such as in-store animations, events, and promotions.
- Helping to measure promotion effectiveness by assisting in the development of channel-specific KPIs.
- Supporting the maintenance of channel segmentation and outlet classification.
- Assisting in the organization of channel-driven promotions and managing the logistics of these activities.
- Coordinating the planning and execution of POSM (Point of Sale Materials).
- Providing support in preparing materials for customer meetings.
- Engaging with internal stakeholders to ensure alignment with the customer marketing plans.
**Key Relationships**
**Internal**:Brand Managers; Key Account Managers; Finance team.
**External**:Agencies; Third parties suppliers
**Education & Experience**
- Minimum of Bachelor’s degree level or equivalent
- 1 year of experience in marketing/customer marketing within FMCG or beverage sectors is preferred.
- Familiarity with the FMCG/drinks industry, particularly in OFF-Trade, is a plus.
- Fluent in English
- Proficiency in German (minimum B2 level in both written and spoken communication).
**Knowledge/Skills**
The following skills, experiences, competencies and behaviors are essential for this role:
- Basic strategic thinking skills and eagerness to learn how to drive impactful changes.
- Solution-oriented mindset, with an interest in aligning marketing, sales, and customer needs.
- Strong communication skills, both verbal and written, in German and English (French a plus).
- Attention to detail and the ability to work independently with a proactive attitude.
- Team player mentality with a willingness to support cross-functional initiatives.
**Our commitment to Diversity & Inclusion**:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
**Note to applicants**:
**Notice to third party agencies**:
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