Commercial Manager

vor 2 Wochen

Zug, Schweiz Campari Group Vollzeit

Date: Jun 29, 2023- Location: Baar, Zug, CH- Additional Location:
- Function: Sales- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: Hybrid- Company: Campari Schweiz A.G.Campari Group is the smallest big company in the global spirits industry: we are small enough to bring a personal touch, and big enough to take on the world. We are in the business of shaking things up, inspired by our 160 years of captivating legacy and our 50+ iconic brands, including such iconic brands as Aperol, Campari, Grand Marnier, Appleton Estate, Wild Turkey, Skyy Vodka. We serve a Signature Mix made of distinctive flavors: enriching experiences and varied opportunities, together with 4,000 passionate _Camparistas_. We celebrate the unique, and sometimes unexpected, twist that each of them brings to our cocktail, and we look forward to celebrating yours.

Campari Schweiz is one of the top 3 international players in Switzerland, with a clear leadership on the Aperitivo Category, very strong positioning in Mixology and increasing focus on Ultra Premium and Prestige Brown Spirits and Champagne.

In January 2023 it has been certified again Great Place To Work®.

**GENERAL DESCRIPTION OF THE ROLE**

**KEY **RESPONSIBILITIES**
- **Sales Strategy**: Develop and implement strategic sales plans to achieve revenue targets and maximize market penetration. Identify new opportunities for growth and expansion within the luxury segment (products / channels / customers). Cooperate with the Off Premise Commercial Manager to develop specific commercial plans for Department Stores and E-commerce
- **Marketing and Branding**: Collaborate with the Marketing Team to develop and execute targeted marketing campaigns that enhance brand visibility and attract luxury consumers. Ensure consistent brand messaging across all channels.
- **Pricing and Profitability**: Monitor pricing strategies to maintain profitability while staying competitive within the ultra premium and prestige market. Conduct regular pricing analysis and make necessary adjustments as required.
- **Reporting and Analysis**: Prepare regular sales reports, performance metrics, and market insights. Utilize data-driven analysis to identify areas for improvement and drive informed decision-making.
- **Luxury Market Expertise**: Stay up-to-date with current market trends and competitors in the luxury spirits and champagne industry. Use this knowledge to identify market gaps, develop innovative strategies, and create a unique selling proposition for the company's products.
- **Sales operations**: accountable for Credit Management over all RP direct customers (Fine Dining and Private Customers). Accountable for monthly and yearly volume forecasting
- **Team Leadership**: Lead, motivate, and develop a high-performing team. Provide guidance, training, and support to the sales team members, fostering a culture of excellence and customer-centricity. Continue developing luxury capabilities within both the direct team (2 dedicated Brand Ambassadors) and the indirect team (Off Premise KAM, Brand Manager and Channel Activation Manager).
- **Overall company strategy**: Contribute, as a key member of the Lead Team, beyond the pure boundaries of the Rare Portfolio
- **Others**. Participate to / lead specific projects on an as needed basis.

**KEY RELATIONSHIPS**
- **Internal**_: _**Country Lead Team, Global Rare team, Demand Planner DACH, Legal Counsel Central Europe, Regional Business Intelligence Manager
- **External**_:_**_ _Direct and indirect Customers; Events organizers

**REQUIREMENTS**

**Experience and Education**
- Proven track record of success in a similar role within the luxury spirits or champagne industry
- Proven relationship network in the high-end Swiss beverage & hospitality industry
- Prior team leadership experience required, with proven track record of providing best in class team leadership, strategic thinking and planning
- Marketing / Business Administration degree preferred

**Personal traits and skills**
- Strong knowledge of ultra premium and prestige spirits and champagne categories, as well as the luxury market and its customer base
- Exceptional sales and negotiation skills, with a proven ability to drive revenue growth and exceed targets
- Excellent communication and presentation skills, with the ability to effectively engage and influence high-end customers, both private and trade
- Strategic mindset with the ability to think creatively and develop innovative solutions
- Strong leadership abilities, with experience in managing and developing high-performing teams
- Analytical skills and proficiency in using data to drive decision-making and measure performance
- Flexibility to travel as required to meet with clients and attend industry events
- Entrepreneurial attitude to drive the development of new business
- Ability to build collaborative relationships, influence and work cross functionally, successfully operating in a matrix organization w

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