Director of Marketing, International Activation and
Vor 2 Tagen
**OFFICE LOCATION**:
All locations will be considered. Remote work available.
PDN
LI-Remote
**WHO WE ARE**:
Since 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world working in more than 75 countries and territories. As a science-based organization, we create innovative, on-the-ground solutions to our world’s toughest challenges so that we can create a world in which people and nature thrive.
We’re rooted in our Mission and guided by our Values, which includes a Commitment to Diversity and Respect for People, Communities, and Cultures. Whether it’s career development, flexible schedules, or a rewarding mission, there’s lots of reasons to love life #insideTNC. Want a better insight to TNC? Check out our TNC Talent playlist on YouTube on Glassdoor.
**YOUR POSITION WITH TNC**:
The Director of Marketing, International Activation and Integration works directly with the Marketing and Communications leadership in key international regions and markets to direct the international implementation of key, centrally developed global campaigns and initiatives. They also represent the international markets in the development of those campaigns; and ensure that locally developed initiatives with global potential are identified, packaged and optimized.
**ESSENTIAL FUNCTIONS**
The Director of Marketing, International Activation and Integration acts as a liaison between the central, global marketing and communications team (GMAC) and teams in international regions and countries. The role collaborates closely with various members of the GMAC team, such as the Director, Global Brand Strategy and Activation. They will build strong, effective relationships with marcomms colleagues around the world, to collaborate on initiatives and campaigns that build awareness and appreciation of the TNC brand outside of the United States. Work may also support key philanthropy, engagement and policy-driven opportunities within the region.
They will represent international markets in the development of global campaigns, offering expertise and guidance on how initiatives would work in different languages and cultures; and then work with the in-country teams to execute locally. Through close relationships with the international teams, they will also identify country or regional level initiatives and stories that have the potential for global amplification.
The regional marketing and communications leads will have dotted lines reporting to the Director of Marketing, International Outreach Activation, and the success of the role will depend upon their appreciation of the relationship between GMAC and the markets, and their ability to influence outcomes in both directions.
**RESPONSIBILITIES & SCOPE**
- Owns the relationships between GMAC and key regions and markets develop MOUs and ways of working between teams.
- In collaboration with local experts, identifies the primary audiences in target markets, and the objectives that can be supported by GMAC.
- In partnerships with local operating units, develops a strategic overarching plan for building the TNC brand in target markets.
- Identifies and support the activation of opportunities to build the TNC brand around the world in support of conservation objectives.
- Counsels marketing colleagues and leadership through the development of campaigns and initiatives, to maximize their international potential.
- Represents GMAC with regional MDs and their leadership teams, to influence the adoption of global campaigns and initiatives.
- Acts as two-way conduit between the field and central marketing teams to share content, activate campaigns and encourage participation.
- Designs and tracks KPIs to measure the success of the work.
**MINIMUM QUALIFICATIONS**
- Bachelor’s degree in related field and minimum 10 years related work experience or an equivalent combination, including at least 3 years’ experience at a senior management level.
- Extensive management experience of multi-disciplinary teams including the ability to motivate, lead, set objectives, manage performance and help with conflict resolution on a large multi-disciplinary team.
- Experience working in a global organization, with high levels of cultural sensitivity
- Experience cultivating and managing relationships with senior level executives, Board of Trustees, Board of Directors and/or external marketing contacts.
- Experience fostering an environment of creativity and professional growth
- Experience in program management, including broad financial responsibility and measuring results of strategic plans and programs.
**DESIRED QUALIFICATIONS**
- Multi-lingual skills appreciated.
- Multi-cultural or cross-cultural experience preferred.
- Master’s degree or extensive professional experience.
- Senior level experie
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