Director, Marketing Primary Immunodeficiency

vor 2 Wochen

Bern, Schweiz CSL Behring Vollzeit

**Purpose**:
The Director for Immunoglobulins (IG) Portfolio, Primary Immunodeficiency (PID), develops and implements brand and disease area strategy for the CSL Behring international (INT) region. You will be the vanguard of improving sales growth through a combination of market expansion and brand adoption strategies that align across a diverse international region while also addressing local market needs. Your role will involve collaboration and co-creation with teams and affiliates.

The focus is on inline CSL Behring brands and may include future product launches (once assets are in the L-36-month time horizon), ensuring that there is a fit for purpose go-to-market strategy through pan-regional integrated marketing guides, programs, and tactics, for localization and implementation across the affiliate network.

You will report to the Executive Director, IG Portfolio Lead.

**Main Responsibilities and Accountabilities**

**Leadership**
- Lead the development of brand / disease area strategy and marketing programs for the INT region that meet the needs of each group and major markets that align with corporate goals (e.g., margin, price) ensuring responsiveness to local market dynamics and healthcare regulations.
- Lead the IG International Brand Team (IBT) and advocate for Marketing, Medical Affairs and Market Access (3M) partnership and collaboration promoting a culture of continuous development and improvement.
- Collaborate with the broader team including General Managers, regulatory and analytics, business effectiveness and supply chain, to ensure seamless execution of marketing plans.

**Strategic Thinking**
- Develop and implement marketing strategies for the INT region, ensuring understanding of the portfolio, CSL Behring goals, and local market needs.
- Ensure strategies are developed for prioritized archetypes with each affiliate, ensuring positioning and messaging tailored to diverse cultural and regulatory environments.
- Identify lifecycle management opportunities to ensure sustained growth and market presence and help develop strategies to maximize the value of relevant brands throughout its lifecycle.

**Operational Execution**
- Develop aligned customer-focused brand plans and enable a disciplined implementation across the INT region.
- Establish indicators to track the effectiveness of marketing activities. Review performance data to identify areas for improvement and adjust strategies.
- Build region-wide confidence in portfolio/brand strategies and plans and establish a culture of good practice sharing.
- Guide comprehensive market research to identify trends, customer needs, and competitive landscape across different countries in the region. Use these insights to inform strategic decisions, identify opportunities and optimize marketing plans.
- Manage the brand / disease area budget, ensuring resources are allocated to maximize return on investment. Monitor and report on budget expenditures.
- Ensure that all marketing activities comply with relevant regulations and ethical standards. Follow industry guidelines and company policies to maintain the integrity and reputation of the brands.
- Champion ethical marketing practices across the affiliates.

**Qualifications**:

- 10+ years' healthcare experience with 8 years' brand sales and marketing experience in pharmaceuticals or biotech sector.
- Experience establishing brand strategy and driving executional excellence, exceeding goals.
- Experience driving above country marketing programs and influencing diverse, multicultural matrix teams.
- Analytical capabilities, with the ability to translate market insights into relevant marketing strategies and tactics.
- Excellent project management skills, with experience managing complex, multi-partner projects from beginning to implementation.
- An excellent command of the English language (spoken and written) is required.

**Our Benefits**:
We encourage you to make your well-being a priority. It’s important and so are you. Learn more about how we care at CSL.

**About CSL Behring**:
CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.

**We want CSL to reflect the world around us**:
As a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.

**Do work that matters at CSL Behring**:

  • Director, Marketing Primary Immunodeficiency

    vor 1 Woche

    Bern, Schweiz CSL Behring AG Vollzeit

    Director, Marketing Primary ImmunodeficiencyPurpose:The Director for Immunoglobulins (IG) Portfolio, Primary Immunodeficiency (PID), develops and implements brand and disease area strategy for the CSL Behring international (INT) region. You will be the vanguard of improving sales growth through a combination of market expansion and brand adoption strategies...

  • Director, Marketing Primary Immunodeficiency

    vor 2 Wochen

    Bern, Schweiz CSL Plasma Inc. Vollzeit

    Director, Marketing Primary ImmunodeficiencyPurpose:The Director for Immunoglobulins (IG) Portfolio, Primary Immunodeficiency (PID), develops and implements brand and disease area strategy for the CSL Behring international (INT) region. You will be the vanguard of improving sales growth through a combination of market expansion and brand adoption strategies...

  • Marketing Director Primary Immunodeficiency Leader

    vor 1 Woche

    Bern, Bern, Schweiz CSL Behring Vollzeit

    Job SummaryPosition Title: Director, Marketing Primary ImmunodeficiencyJob Type: Full-timeLocation: RemoteAbout CSL BehringCSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases.Job DescriptionMain ResponsibilitiesDevelop and Implement Brand and Disease Area StrategyLead Marketing...

  • Director, Marketing Primary Immunodeficiency

    vor 2 Wochen

    Bern, Schweiz CSL Behring Vollzeit

    Purpose: The Director for Immunoglobulins (IG) Portfolio, Primary Immunodeficiency (PID), develops and implements brand and disease area strategy for the CSL Behring international (INT) region. You will be the vanguard of improving sales growth through a combination of market expansion and brand adoption strategies that align across a diverse international...

  • Director, Marketing Primary Immunodeficiency

    vor 2 Wochen

    Bern, Schweiz CSL Behring Vollzeit

    Purpose:The Director for Immunoglobulins (IG) Portfolio, Primary Immunodeficiency (PID), develops and implements brand and disease area strategy for the CSL Behring international (INT) region. You will be the vanguard of improving sales growth through a combination of market expansion and brand adoption strategies that align across a diverse international...

  • Marketing Director for Immunoglobulins Portfolio

    vor 1 Woche

    Bern, Bern, Schweiz CSL Behring Vollzeit

    Marketing Director Role for Immunoglobulins Portfolio OverviewThe Director for Immunoglobulins (IG) Portfolio, Primary Immunodeficiency (PID), will be responsible for developing and implementing brand and disease area strategy for the CSL Behring international region. This role will be the vanguard of improving sales growth through a combination of market...

  • Medical Director for Primary Care

    vor 2 Monaten

    Bern, Bern, Schweiz creaSKILL GmbH Vollzeit

    Job OverviewWe are seeking a highly skilled and compassionate General Practitioner to join our team at creaSKILL GmbH. The ideal candidate will have a strong background in primary care medicine and a passion for providing exceptional patient care.Key ResponsibilitiesConducting comprehensive physical examinations and medical histories of patientsDiagnosing...

  • Associate Director Brand Marketing

    Vor 2 Tagen

    Bern, Schweiz CSL Behring AG Vollzeit

    Associate Director Brand Marketing (m/f/x) - Berinert/Haegarda(Fulltime / permanent)Location: any affiliate within the INTERNATIONAL ClusterBrand: Berinert/HaegardaPosition Purpose:The Associate Director, Brand Marketing is responsible for the development and implementation of the Brand / Disease Area strategy ( Berinert / Haegarda ) within the assigned...

  • Marketing Manager

    vor 1 Woche

    Bern, Bern, Schweiz JobCloud PPP Vollzeit

    Marketing Manager RoleAs a key member of our team, you will be responsible for developing and implementing marketing strategies to drive business growth. Your primary objective will be to increase brand awareness and customer engagement through various channels, including social media, content marketing, and events.ResponsibilitiesDevelop and Implement...

  • Store Director

    vor 2 Wochen

    Bern, Bern, Schweiz SIDLER SA Vollzeit

    Store DirectorAt SIDLER SA, we are seeking a highly skilled Store Director to lead our luxury brand retail team in Bern. The ideal candidate will have a proven track record of motivating and developing staff, with a strong focus on customer relationship management and development.Key Responsibilities:- Develop and implement strategies to drive sales growth...

  • Marketing Specialist

    vor 1 Woche

    Bern, Bern, Schweiz Bedag Informatik AG Vollzeit

    We are looking for a skilled Marketing Specialist to manage our brand. Your primary responsibility will be to develop and implement marketing strategies that showcase our brand's unique value proposition.Key Responsibilities:Develop and execute marketing campaigns to increase brand awareness and engagementManage brand identity and ensure consistency across...

  • Marketing Specialist

    vor 1 Woche

    Bern, Bern, Schweiz Stadt Bern Vollzeit

    As a key member of our marketing team, you will be responsible for developing and implementing brand management strategies. Your primary goal will be to enhance our brand's visibility and reputation through effective marketing campaigns.Key Responsibilities:Develop and execute brand management plansCollaborate with cross-functional teams to ensure brand...

  • Sales and Marketing Representative

    vor 1 Woche

    Bern, Bern, Schweiz Tempro Personal Vollzeit

    We are seeking a skilled Sales and Marketing Representative to join our team. Key responsibilities will include:Sales: Identify and pursue new business opportunities to drive revenue growth.Marketing: Develop and implement effective marketing strategies to increase brand awareness and lead generation.Strategy: Collaborate with the management team to define...

  • Sales Director Verpackungen

    vor 5 Monaten

    Bern, Schweiz NES Global Deutschland GmbH NES Fircroft Vollzeit

    Für unseren Mandanten, einen führenden Hersteller in der Folien und Verpackungsindustrie in der Schweiz, suchen wir zum nächstmöglichen Zeitpunkt einen "Sales Director". Aufgaben - Weiterentwicklung unserer Marktstrategie und Erarbeitung einer Roadmap zur Umsetzung - Entwicklung der Vertriebs-, Marketing - und Preisstrategien zur Erreichung der...

  • Executive Director, Business Development

    vor 1 Woche

    Bern, Schweiz Emmes Vollzeit

    Overview: **Executive Director, Business Development** **Switzerland Remote** Emmes Group: Building a better future for us all. Emmes Group is transforming the future of clinical research, bringing the promise of new medical discovery closer within reach for patients. Emmes Group was founded as Emmes more than 47 years ago, becoming one of the primary...

  • Marketing Specialist

    vor 1 Woche

    Muri b. Bern, Bern, Schweiz Privatklinik Siloah Vollzeit

    Job Requirements:As a Marketing Specialist, you will be responsible for managing our brand's image and presence in the market. Your primary goal will be to increase brand awareness and drive sales through effective marketing strategies.Key Responsibilities:Develop and implement marketing campaigns to reach our target audienceAnalyze market trends and...

  • Director Clinical Research Hematology

    vor 1 Woche

    Bern, Schweiz CSL Behring AG Vollzeit

    Director Clinical Research HematologyCSL Behring is a global biotechnology leader, guided by a promise to save and improve lives. Millions of people around the world are living with rare and serious medical conditions. CSL Behring is committed to delivering medicines that improve their lives.With operations in 35+ nations and ~ 30,000 employees worldwide,...

  • Country Director, Switzerland

    vor 5 Monaten

    Bern, Schweiz Foreign & Commonwealth Office Vollzeit

    Job Description (Roles and Responsibilities) 1 **Who are we?** The British Embassy in Berne is part of a worldwide network representing British political, economic, and consular interests overseas. Together with the Department for Business and Trade in Europe we are looking for a **Country Director** to lead the DBT team in Switzerland (&...

  • Strategic Feasibility Director

    vor 3 Wochen

    Bern, Bern, Schweiz CSL Vollzeit

    CSL is seeking a highly skilled Associate Director, Global Feasibility to join their team. This role offers an exciting opportunity to be part of a continually growing team dedicated to the end-to-end feasibility and study start-up delivery.The Associate Director, Global Feasibility, is the strategic interface with Clinical Development and Clinical Portfolio...

  • Clinical Portfolio Execution Director

    vor 2 Wochen

    Bern, Bern, Schweiz CSL Vollzeit

    CSL is a global biotechnology leader, driven by a commitment to save and improve lives. Millions of people worldwide live with rare and serious medical conditions. CSL is dedicated to delivering innovative medicines that make a difference in their lives.As a Director of Clinical Portfolio Execution, you will play a critical role in shaping the company's...