Head of Data

vor 1 Woche


Zurich, Schweiz Mediaschneider AG Vollzeit

Die Hoy AG ist eine Digitalagentur, die 2016 von Mediaschneider AG gegründet wurde und ihren Sitz im Zürcher Seefeld hat. Als Spezialistin für Advertising
- und Datentechnologie unterstützt sie Kunden bei der effizienten Planung, Messung und Auswertung von Kampagnen über alle digitalen Kanäle.

Zur Verstärkung unseres Teams suchen wir in Zürich per sofort oder nach Vereinbarung
eine/n **Head of Data & Analytics (w/m/d) **für ein Pensum von 80-100%

**Deine Aufgaben**:

- Leitung des Projektmanagement von Tracking Konzepten für Marketing-Kampagnen und Datenintegrationen, -visualisierungen sowie -modellierungen
- Führen eines Teams mit Daten
- und Tracking Spezialisten
- Verantwortung für die Kommunikation zwischen Kunden, internen Media Consultants und anderen Stakeholdern
- Setup und Umsetzung der Teamprozesse und agile Integration in das Prozessframework der Hoy und ihrer Partneragenturen
- Ansprechperson bei Fragen rund um MarTech sowie Ausarbeitung von Handlungsempfehlungen bei Problemstellungen
- Verantwortung der operativen Weiterentwicklung des Hoy Data Warehouse sowie von anderen inhouse entwickelten Tools
- Umsetzung und Controlling von internen Projekten, an denen das Team Tracking und Analytics beteiligt ist
- Konzeption von Analyseanforderungen in Tools wie Google Analytics, Google Marketing Platform oder Adobe Analytics
- Durchführung von internen sowie externen Workshops zu relevanten Themen und Trends

**Dein Profil**:

- Mind. 5 Jahre operative Erfahrung im Bereich Online Analytics, Tracking und Reporting von Marketingkampagnen
- Kompetenz im Führen und Motivieren von Mitarbeitenden sowie agilem Projektmanagement
- Gute Kenntnisse in diversen Onlinemarketing Tools: Analytics Systeme (Google Analytics, Adobe Analytics, Tag Manager (GTM, Tealium Adobe), DMPs (Adobe Audience Manager, Salesforce DMP (Krux), Lotame), Google Marketing Platform (GMP)
- Sehr gutes Verständnis (konzeptionell und operativ) von Trackingsystemen wie Floodlight (GMP), Google Ads, Google Analytics, Meta Business Manager oder vergleichbaren Systeme
- Erfahrung mit Datenvisualisierungssoftware: Tableau, Google Looker Studio o.Ä.
- Kenntnisse im Bereich Datenbankarchitektur und SQL
- Erfolgreich abgeschlossenes Studium in Informatik, Wirtschaft oder vergleichbaren Disziplinen. Ein technisches Studium ist ein Plus
- Sehr gute Deutsch
- und Englischkenntnisse

**Unser Angebot**:

- Wir pflegen eine Du-Kultur und legen viel Wert auf gute Teamarbeit
- Ein Arbeitsplatz mit Option auf Stehpult und die Wahl zwischen MacBook oder HP
- Wir arbeiten hybrid mit flexibler Einteilung von Homeoffice
- Es gibt diverse Teamevents und regelmässige Apéros
- Du hast 5 Wochen Ferien im Jahr sowie die Möglichkeit Gleitzeit auszugleichen
- Du profitierst situativ von internen und externen Weiterbildungsmöglichkeiten und einem jährlichen Kontingent an Tagen, die dir zur beruflichen und persönlichen Weiterentwicklung durch Konferenzen, Kurse und Vorlesungen zur Verfügung stehen

**Ist dein Interesse geweckt?**:
Dann freut sich Alexandra auf deine Bewerbung via Workable
- Jetzt bewerben- Übersicht


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