Digital Marketing Manager

Vor 5 Tagen


Geneve, Schweiz Crowne Plaza Geneva Vollzeit

**About us**

As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of **InterContinental® Hotels & Resorts**.

Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.

Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience.

At **Crowne Plaza® Hotels & Resorts**, we embrace the new world of business and understand that modern business travellers want a hotel (and a hotel team) that understands and supports them, helping at every turn.

Awarded the Great Place to Work certificate since 2020, our two properties, **InterContinental Genève** and **Crowne Plaza Geneva** are proud to offer an inclusive, supportive and stimulating work environment. Our diverse teams are the secret to our success. We encourage each and every one to develop their potential through internal mobility opportunities, training and on-the-job learning.

**Your day to day**

Join us as our new **Digital Marketing Manager.**

For InterContinental Genève and Crowne Plaza Geneva, your main duties will be to:

- Define and implement a digital strategy based on the global marketing strategy defined by the marketing and communication department on the main social networks.
- Understand and evaluate current trends and dynamics and new user needs.
- Work on a long-term strategy aimed at attracting visitors to websites by distributing high value-added, useful and relevant content.
- Design offers for customers in line with the annual marketing calendar, plan and coordinate the various implementation phases.
- Make qualitative and quantitative reporting, analyze the return on investment (ROI) and take corrective actions.

**What we need from you**

Fluent French and English. Mastering German or another foreign language of one of our target markets (Germany, China, India, Italy, Middle East, Netherlands, Russia) is highly desirable.

Excellent computer skills and knowledge of statistical tools (Google Analytics and Google AdWords), social networks and referencing (SEO and SEA) are required.

This position is opened to Swiss citizens and work permit holders as well as EU passport holders.

**What we offer**

We’ll reward all your hard work with a great salary and benefits - including a great room discount and superb training.

Join us and you’ll become part of the global IHG family - and like all families, all our individual team members share some winning characteristics. As a team, we work better together - we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve.


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