Brand Manager Oncology
Vor 4 Tagen
At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.
**Purpose of the position**
The brand manager will be accountable for the development and implementation of short
- and medium-term marketing strategies, programs, and all related promotional items to ensure their profitable market share evolution. He/she influences, drives, and closely collaborates with the local cross-functional brand team to develop and implement a comprehensive Customer Plan, a related Operational Plan and secure the relevant resources, in order to achieve strategic goals.
**Main responsibilities**
- Develop, implement, and effectively communicate brand strategy; localize and create relevant marketing materials in close collaboration with advertising and market research providers
- Own the brand budget and financial forecasts to provide volume projections, expected SoM
- Deeply understand the relevant therapeutic area (Oncology & Hematology); synthesize and translate data to support commercial strategies
- Create meaningful connections with customers, engage with thought leaders and other stakeholders in collaboration with the cross functional team
- Liaise with the sales managers to ensure adequate detailing and marketing materials; effectively train sales team in collaboration with the cross-functional team
- Lead the preparation of Business Reviews, Launch Readiness Meetings, Brand team meetings
- Own the relationship with the German HUB and International Marketing Teams: have regular contacts and actively participate in region’s regular meetings and working groups.
**Profile**
**Technical and soft **s**kills**:
- Ability to work in fast changing environment, requiring analysis, synthesis and evaluation or complex factors
- Develop alternative scenarios, concepts and future activities
- Capacity to analyse data and draw conclusions
- Co-operate with other functions within the organization
- Ability to communicate and present with ease to external and internal stakeholders
- Work closely with the respective Brand Teams
**Education**:
- CFC Diploma, University Diploma or equivalent in Science, Medicine, Pharmacy or Business
- Professional experience (at least 3 years)
**Languages**:
- Excellent command of German & English mandatory; good level of French a plus.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
WeAreLilly
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