Online Category Manager

vor 3 Wochen


Vernier, Schweiz Decathlon Suisse Vollzeit

Depuis 1976, Decathlon remplit sa mission : "Moving People through the Wonders of Sport". Decathlon est une entreprise qui compte près de 105 000 coéquipiers dans le monde, 2 000 magasins dans 70 pays, 85 marques de produits, 40 processus industriels. Chez Decathlon, les collaborateurs heureux font des clients heureux : c’est notre équation gagnante depuis plus de 45 ans. C’est aussi le socle de notre projet Suisse depuis 2017, qui nous permet d’aborder sereinement nos futurs défis en travaillant la confiance, la responsabilité et l’esprit d’entreprendre de chacun de nos coéquipiers. Plus d’informations sur DECATHLON Suisse Le rôle Nous recherchons un category manager (Digital Sport Leader) pour l’univers des Sports d’Hiver afin de rejoindre l'équipe eCommerce Suisse. En tant que Digital Sport Leader, vous travaillez en étroite collaboration avec l'équipe Sport (offre, supply) et l'équipe Digitale (acquisition, tech, data) pour soutenir la croissance de vos catégories sur la plus grosse plateforme de sport en ligne en Suisse. Votre mission est de garantir la satisfaction de nos utilisateurs ainsi que la conversion. Si vous êtes passionné de sport et désireux de rejoindre une entreprise dynamique en pleine croissance, ce rôle est fait pour vous Mes Responsabilités Objectif: augmenter la part de marché de votre sport avec une stratégie pertinente pour le marché Suisse et une politique commerciale adaptée. Vous suivez les tendances et les évolutions de votre sport et adaptez votre stratégie en conséquence. Vous travaillez en étroite collaboration avec les équipes commerciales pour adapter nos offres, nos services et notre plan d’animation commerciale en fonction des besoins du marché. - Vous êtes responsable de la croissance en ligne de votre sport - Vous définissez le plan commercial en ligne et les stratégies marketing associées pour votre sport avec l'équipe commerciale et communication - Vous êtes en charge de la disponibilité en ligne de vos produits - Vous optimisez la catégorisation, la navigation et les informations de vos produits afin d’améliorer l'expérience client en ligne - Vous travaillez avec les équipes Trafic et CRM dans le but de maximiser l’acquisition de nouveaux clients et augmenter la fréquence des visites de nos clients existants, sur tous les canaux de vente (site, application mobile, magasins) - Vous analysez la data et prenons vos décisions en conséquence - Vous pilotez votre chiffre d’affaires en ligne et réagissez en fonction de vos projections



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