Marketing and Communications Lead, Uplink
vor 5 Stunden
(maternity cover, 6 months, Geneva based)
The World Economic Forum, committed to improving the state of the world, is the international organization for public-private cooperation.
The Forum engages the foremost political, business and other leaders of society to shape global, regional and industry agendas.
UpLink - the open innovation platform of the World Economic Forum, exists to unlock an entrepreneur revolution to support positive systemic change for people and planet.
Why we are recruiting
Reporting Lines & Interactions
This role will report to the Head of UpLink and will work closely with UpLink Team Heads, the Forum’s Digital, Media, Marketing and Design Teams, as well as Founding Partner Marketing Teams, external partners and contractors.
Responsibilities of the role- Oversee the implementation of marketing strategies and guide day-to-day marketing activities- Contribute to the platform conversion strategy, leveraging the digital engagement funnel to engage, convert and retain users- Identify new opportunities to reach new market segments and expand user base- Work with media team to develop external media opportunities, including writing press releases and other materials- Facilitate regular marketing meetings with the wider UpLink team, to report on marketing initiatives, best practices and coordinate next steps to optimize marketing performance- Work closely with the wider UpLink Team to deliver regular progress reports for partners, which include performance metrics, impact and other achievements and milestones
Breakdown of main responsibilities
This role is dedicated to developing and delivery the marketing objectives of UpLink and will consist of:
- 30% - Developing marketing strategies and processes- 30% - Communications, writing and editing- 40% - Project management and coordination across Forum Teams
Preferred Requirements and Experience- Demonstrated experience within marketing strategy and project management-
- Bachelors or Master's degree in social sciences, marketing, communications, or a related field- Excellent English oral and written communication skills- Strong cross-functional collaboration skills- Strong organizational and project management skills- Comfort with working an agile and entrepreneurial working environment- Strong interest in sustainable development, innovation and technology
Why work at the Forum:
The Forum believes that progress happens by bringing together people from all walks of life who have the drive and the influence to improve the state of the world by building awareness and cooperation, shaping mindsets and agendas, and driving collective action. Join us and become a driver for positive change
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