Communications Lead, Climate and First Movers
vor 8 Stunden
(18 months contract with potential for renewal, start asap, Geneva based)
The World Economic Forum is committed to improving the state of the world through public-private cooperation. It engages the foremost political, business and other leaders of society to shape global, regional and industry agendas.
Why we are recruiting
The Climate Team within the World Economic Forum’s Centre for Nature and Climate (CNC) is recruiting a Lead, Climate & First Movers Coalition Communications, to help shape the communications and public engagement strategies related to the Forum’s institutional position and thought leadership on climate change, as well as to amplify and promote specific climate activities and initiatives to drive climate commitments among the global business community.
By developing and executing on thoughtful and targeted communications strategies - reflecting important elements like stakeholder mapping, audience research, message mapping, content creation, media relations, digital and social media amplification, and communications measurement - this role will serve as a strategic counterpart to the Forum’s Climate Action Platform (CAP) as it looks to achieve 3 major objectives:
Raising Ambition by activating leaders to scale climate ambition and commitments Catalysing Transformation by working with partners to build, host and scale public-private initiatives that transform the heavy industry, energy, land-use, consumer goods, and financial markets toward a net-zero future Enabling Mobilisation by providing a platform to governments, innovators and stakeholders to scale their action, innovations and solutions
In addition, this role will design and execute the communication strategies of CAP’s flagship initiatives - namely the First Movers Coalition (FMC) and the CEO Climate Leaders, to deliver on the platform’s impact ambitions. This involves: engaging and managing a network of internal and external stakeholders needed to successfully deliver the communications strategies of these initiatives; continuously curating marketing materials and media toolkits in response to changes in the initiatives’ scope or the global geopolitical or economic context; engaging with global media to build credibility and positioning; preparing and placing key spokespeople in the global media, and amplifying key output or milestones of the initiatives, as well as tracking and measuring the performance of the communications to contribute to the overall impact measurement of the platform.
Reporting lines and interactions
The role will report to the Head of Climate Change and will work closely with a matrix of colleagues as follows:
- Close collaboration with the heads of FMC and CEO Climate Leaders initiatives to develop and execute initiative-level communications strategies, as well as close collaboration across the wider climate and nature and Forum portfolio to ensure an integrated and joined-up approach.- Dotted reporting line to the Head of Impact Communications from the Forum’s Public Engagement (PE) team. This relationship is to ensure smooth collaboration, coordination and budgetary alignment on key services / products that the PE team provides at the institutional level, including media relations, marketing, digital, social media, live studio production, report production, video and other forms of longer-form creative content.- Support from the Communications Specialist to manage engagement of the programme communities, ensure effective process management among other team responsibilities.
Breakdown of main responsibilities- Develop and manage a cohesive multistakeholder communications and community engagement strategy, internally and externally, for CAP and its key initiatives, in close collaboration with the Forum’s Public Engagement team.- Lead on the development and continued iteration of the climate narrative and messaging across the climate portfolio, providing up to date talking points for Forum leadership as necessary.- Work in tandem with the Forum’s Media team to handle media enquiries and create press releases.- Develop content (speeches, blogs, articles, media releases, external reports and business updates) in line with the Forum’s Public Engagement team, and other communications tools to promote the efforts of the climate initiatives to its members, funders and other relevant stakeholders in line with the impact ambitions of the platform.- Ensure a strong, accurate and current digital presence, in coordination with the Forum’s Digital team.- Integrate communication priorities and activities from wider partner organizations- Work in collaboration with the Forum’s Head of Impact Communications to align on the delivery of agreed communications assets in line with available budget- Effective collaboration with the Climate team and related network to ensure a coordinated communications delivery;- Creation of agreed up-to-date content for the Climate Initiatives and team- Deliver
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