Global Strategic Marketing Manager

vor 1 Tag

Zurich, Schweiz ABB Vollzeit

**Global Strategic Marketing Manager**:
**Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.**:
We are seeking a highly skilled and experienced Strategic Marketing Manager to join the global marketing team for ABB Process Industries. As a Strategic Marketing Manager, you will play a vital role in driving our division's growth and success by developing and executing effective marketing strategies across key industries, including mining, metals, pulp & paper, and digital. This position requires a strong background in business intelligence, go-to-market strategies, and marketing tactics to ensure optimal market coverage and competitive advantage.

**Your responsibilities**:

- Gather and analyze market data, industry trends, and customer intelligence to identify market opportunities and potential risks. Conduct thorough research and evaluation of customer needs, preferences, and behaviors to inform strategic decision-making, segmentation and marketing initiatives, including post-mortem analysis of lost opportunities.
- Monitor key performance indicators (KPIs) and metrics to track market share, customer satisfaction, market sizing and overall business performance; and then translating this into actionable insights and recommendations.
- Conduct regular assessments of competitors' strategies, product offerings, and pricing to identify areas of opportunity and competitive differentiation. Develop strategies to counter competitive threats and strengthen the company's market position.
- Provide insights and recommendations on competitive positioning and pricing adjustments. In collaboration with product management, develop comprehensive go-to-market strategies for specific segments and offerings to drive growth across our seven Business Lines, in collaboration with internal stakeholders: ensuring alignment with business objectives and target markets.
- Collaborate with cross-functional teams, including product development, sales, and operations, to ensure seamless execution of go-to-market plans. Identify distribution channels, pricing strategies, and define compelling value propositions to ensure ABB’s offerings are clearly differentiated and ABB has the competitive edge to win more customers.
- Evaluate and pursue opportunities for global market expansion, conducting market research and developing tailored marketing strategies for target countries and regions. Create and implement strategic marketing plans tailored to specific industries, including mining, metals, pulp & paper, and digital, to effectively reach target audiences.
- Leverage market insights and customer segmentation to develop compelling value propositions, messaging, and positioning strategies. Collaborate with internal stakeholders, such as sales, product development, and business line management teams, to align marketing strategies with overall business objectives.

**Your background**:

- Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
- Proven experience (10+ years) in strategic marketing, business intelligence, or related roles.
- Strong understanding of marketing principles, go-to-market strategies, and market analysis techniques.
- In-depth knowledge of the mining, metals, pulp & paper, and digital industries, including key players, trends, and challenges.
- Excellent analytical skills, with the ability to interpret complex data and translate it into actionable insights and strategies.
- Exceptional communication and presentation skills, both written and verbal.
- Proven ability to collaborate and influence cross-functional teams.
- Results-oriented mindset with a track record of driving revenue growth and achieving targets.

**More about us**:

  • Sr Manager Global Marketing Meningococcal Vaccines

    vor 1 Woche

    Zurich, Schweiz Pfizer Vollzeit

    ROLE SUMMARY Pfizer Vaccines aspires to fundamentally transform infectious disease prevention by driving the paradigm shift for vaccination across stakeholders so people of all ages can live longer and healthier lives. The Senior Manager Global Marketing In-Line Meningococcal Vaccines will join the global commercial team, responsible for the in-line...

  • Global Product Marketing Manager Unigear

    vor 1 Tag

    Zurich, Schweiz ABB Vollzeit

    **Global Product Marketing Manager UniGear / Digital**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and...

  • Global Bl Analytical Communications and Marketing

    Vor 5 Tagen

    Zurich, Schweiz ABB Vollzeit

    **Global BL Analytical Communications and Marketing Manager**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and...

  • Global Marketing

    Vor 7 Tagen

    Zurich, Schweiz ABB Vollzeit

    **Global Marketing & Sales Manager, CSSR, Robotics Division**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and...

  • Associate Director, Global Regulatory Strategic

    vor 1 Woche

    Zurich, Schweiz Takeda Pharmaceutical Vollzeit

    Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine?Join us as a **Associate Director, Global Regulatory Strategic Sourcing** in Zurich, Switzerland. **Here, you will be a vital contributor to our inspiring, bold mission.** **OBJECTIVES** - Providing support and assisting the Head of Global...

  • Global Marketing Automation Manager

    Vor 7 Tagen

    Zurich, Schweiz ABB Vollzeit

    **Global Marketing Automation Manager (flexible location)**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and...

  • Key Account Manager

    Vor 5 Tagen

    Zurich, Schweiz Allianz Global Investors Vollzeit

    **Join us. Let’s care for tomorrow.** At Allianz Global Investors our people enjoy motivating, fulfilling careers. If you are looking for a fast-paced working environment, you are resolved to cultivate and expand your talents and relish a challenge, then join us now! We are committed to giving our people - experienced and energetic professionals alike -...

  • Field Marketing Manager

    Vor 6 Tagen

    Zurich, Schweiz Beekeeper Vollzeit

    As a** Field Marketing Manager for the Swiss and Austrian markets** you will manage Beekeeper's regional marketing programs. You will help build awareness, engagement, and consideration with our target audience in this region, and you will own the pipeline target in Switzerland and Austria. **Your Responsibilities**: - Work with marketing colleagues,...

  • Global Marketing Communication Manager mv Gpg

    vor 9 Stunden

    Zurich, Schweiz ABB Vollzeit

    **Global Marketing Communication Manager_MV GPG**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations....

  • Global Key Account Manager

    vor 1 Tag

    Zurich, Schweiz Sonova Vollzeit

    Who we are You enjoy creating and innovating. You never stop striving for better. You take responsibility and you get results. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s...

  • Finance Business Partner

    Vor 6 Tagen

    Zurich, Schweiz CSL Behring Vollzeit

    CSL Vifor is a global partner of choice for pharmaceuticals and innovative, leading therapies in iron deficiency, dialysis and nephrology & rare disease. We specialize in strategic global partnering, in-licensing and developing, manufacturing and marketing pharmaceutical products for precision healthcare, aiming to help patients around the world lead better,...

  • Global Sales and Marketing Manager, Service Robotics

    vor 1 Tag

    Zurich, Schweiz ABB Vollzeit

    **Global Sales and Marketing Manager, Service Robotics**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and...

  • Marketing Manager

    Vor 3 Tagen

    Zurich, Schweiz Experis Vollzeit

    **Marketing Manager** Experis is currently supporting our client, a premier global financial brand, with their search for a Marketing Specialist. **I am looking for you: a young specialist with several years of experience in #Marketing, with strong communication skills.** This contract position is slated to last **9 months** and is based in **Zurich**....

  • Associate Director Integrated Marketing

    Vor 2 Tagen

    Zurich, Schweiz Tecan Trading AG Vollzeit

    Tecan Trading AG Ever wondered how your skills and unique background could impact the world of tomorrow? Join our Global Marketing team and bring your passion and talent to work. Associate Director Integrated Marketing Männedorf, Switzerland Your contribution Responsibilities will include Develop a global strategic marketing plan in collaboration with...

  • Associate Director Integrated Marketing

    vor 9 Stunden

    Zurich, Schweiz Tecan Trading AG Vollzeit

    Tecan Trading AG Ever wondered how your skills and unique background could impact the world of tomorrow? Join our Global Marketing team and bring your passion and talent to work. Associate Director Integrated Marketing Männedorf, Switzerland **Your contribution** Responsibilities will include - Develop a global strategic marketing plan in collaboration...

  • Segment Marketing and Project Manager Early Life

    Vor 2 Tagen

    Zurich, Schweiz DSM Vollzeit

    **Bring your passion. Build the future.** **The Challenge** At DSM we advocate healthy, enjoyable and accessible food and nutrition solutions for all, produced and consumed, respecting the limits of our planet. We’re one of the world’s leading producers of essential nutrients like vitamins, carotenoids, nutraceuticals and nutritional lipids; as well as...

  • Global Performance Marketing Lead

    Vor 5 Tagen

    Zurich, Schweiz On AG Vollzeit

    At a Glance: We are looking for an entrepreneurial and experienced Global Performance Marketing Lead for our Direct-to-Consumer business. You’ll be an integral part of the Global Center of Excellence based in Zurich. You will be working across a cross-functional team with tactics connected to customer acquisition, retention and brand building driving the...

  • I&t Service Manager

    vor 9 Stunden

    Zurich, Schweiz CSL Behring Vollzeit

    You are passionate about the pharma industry? Then we are looking for you as a I&T Service Manager - Sales / Marketing (m/w/d) 100% **Your tasks will be the following**: - Drive business interactions to ensure a close collaboration with the business partners - Lead and improve current solutions through best practices - Manage projects and requests in...

  • Director Strategic Alliances

    vor 8 Stunden

    Zurich, Schweiz ANYbotics Vollzeit

    ANYbotics is a fast-growing tech company dedicated to shaping the future of mobile robotics across multiple industries. Join our highly talented and motivated team of more than 90 people and work on cutting-edge robot technology. The Opportunity ANYbotics shapes the global ecosystem of autonomous robotic inspection solutions. To support our commercial...

  • Manager Strategic Partnerships for Ubs’ Corporate

    Vor 6 Tagen

    Zurich, Schweiz UBS Vollzeit

    Switzerland - Zürich - Process, project and program management, Product Management and Development - Personal & Corporate Banking **Job Reference #** - 260321BR **City** - Zürich **Job Type** - Full Time **Your role** - Are you interested to build up an Ecosystem for our Corporate Clients in Switzerland? - Main responsibilities: - Ownership of...