Strategy Manager

vor 2 Wochen


Bern, Schweiz SBB AG Vollzeit

**Darauf können Sie sich freuen.**:
Unsere Mission beim Markt Personenverkehr: Wir bewegen zum Einsteigen. Mit einfachen Lösungen, Tür-zu-Tür Mobilität und einer starken Bahn im Zentrum schaffen wir es, unseren Anteil am Modalsplit zu erhöhen, Erträge zu steigern und nachhaltige Mobilität zu fördern.

Die Mobilitätswende braucht mehr öV - dafür setzten wir uns jeden Tag ein: Zur Beschleunigung verstärken wir unser Strategie-Team. Spannende Gestaltungsmöglichkeiten bestehen in einem motivierten Team, um mit Erfahrung, Kompetenz, Engagement und wachem Geist die öV-Mobilitätslösungen von morgen zu gestalten

Diese Position kann auch im Jobsharing ausgeübt werden. So bilden Sie mit einer anderen Person ein eingespieltes Team und erledigen die Aufgaben gemeinsam.

Sie sind flexibel und nutzen die Möglichkeit von "Work Smart", um von Zuhause oder unterwegs zu arbeiten.
- Das können Sie bewegen.
- Als Strategy Manager analysieren Sie Markt
- und Kundendaten, unseren Wettbewerb, den Mobilitätsmarkt oder interne Strategie-Dokumente und leiten daraus Marktpotential und Chancen ab. Sie tragen dazu bei, dass wir in Zukunft vermehrt faktenbasiert Entscheide treffen.
- Es gelingt Ihnen, aus den gewonnenen Insights konkrete Handlungsempfehlungen zu formulieren und auf unsere Ziele auszurichten. Damit unterstützen Sie die Weiterentwicklung unserer Strategie, die Marktbearbeitung und bringen Produktmanagement sowie den Marketingmix der SBB weiter.
- Sie leiten Strategie
- und Planungsprojekte: Fachbereichsübergreifend führen Sie die Umsetzung zukunftsweisender Marketingvorhaben (beispielsweise zum Thema Nachhaltigkeit).
- Dabei stellen Sie sicher, dass Massnahmen über den gesamten Marketing-Mix aufeinander abgestimmt, kohärent und zielgerichtet Wirkungskraft für unsere Kunden entfalten.
- Das bringen Sie mit.
- Freude an herausfordernden Fragestellungen: Sie sind eine lösungsorientierte Persönlichkeit mit einer raschen Auffassungsgabe, vernetztem Denken und Faible für Zahlen, Daten und Fakten. Auch komplexe Sachverhalte einfach und klar zu strukturieren und aufzubereiten fällt Ihnen leicht.
- Breite Erfahrung in der Strategieentwicklung oder Bearbeitung strategischer Fragestellungen; bestenfalls ergänzt durch Praxis mit Projekten über den Marketing-Mix, Erfolgen im Go-To-Market-Management oder Knowhow im Mobilitätsbereich.
- Freude und Talent in der Vermittlung von Inhalten, mündlich und schriftlich. Sie können Empfehlungen, Konzepte oder Strategien stufen
- und situationsgerecht formulieren und dokumentieren. Kontaktfreudigkeit und Freude an interdisziplinärer Zusammenarbeit zeichnen Sie aus.
- Einen Hochschulabschluss in Betriebswirtschaft (bestenfalls mit Vertiefung in Marketing) oder eine adäquate Ausbildung mit entsprechendem Leistungsnachweis.



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