Marketing Data Activation Lead

vor 2 Wochen

Basel, Schweiz Bayer Vollzeit

**At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.**

**Marketing Data Activation Lead (f/m/d)**

The role aims to drive business transformation via translation of strategic AI & data capabilities into value creating market activations, including full accountability of its execution.

YOUR TASKS AND RESPONSIBILITIES:

- You shape and lead the Marketing Data Activation strategy at global level working with respective digital marketing, IT & brand teams
- You setup the roadmap from initial pilots with clear learning plan to scale execution
- You create clear, simple, and persuasive narratives to influence C-level executives driving business transformation through AI & data driven marketing activations
- You orchestrate Data Activations in Marketing at global level (AI, ML, automation, Google Cloud, Safe Room, Trend Prediction, Campaign Optimization) with portfolio approach from hands-on ownership to coordination
- You bring thought leadership to the Global Digital & Brand teams delivering transformative data driven marketing activations
- You establish clear definition of success along with KPIs for the data driven marketing programs & setup the measurement framework capturing the business impact
- You partner with the IT to shape the tech strategy and roadmap around data driven marketing plans
- You lead and nurture the relationships with external partners that provide AI & data driven marketing services

WHO YOU ARE:

- You have completed a university degree (Bachelors - BA/BS) in the field of Business, Marketing, Engineering or similar disciplines (MBA is preferred)
- You have many years’ international experience within one or more of the following areas: Digital Marketing, AI & Data Activation in Marketing, Strategy Consultancy in relevant sectors
- You bring experience in leading a matrixed, cross-functional environment; actively collaborating and building rapport with a broad set of stakeholders
- You are a skilful communicator with experience in influencing senior level executives by developing impactful narratives simplifying complex technical topics
- You are an expert in managing enterprise-wide transformative programs (e.g. strategic plan, new capability launch) from inception to deployment
- You have an analytical mindset and measurement experience around digital marketing, impact of data.
- You describe yourself as a passionate Self-starter, questioning the status-quo and driving transformation with operational discipline.
- You stay up to date on latest data driven marketing technologies (e.g. AI, LLM, Analytics, Prediction, Cloud, GA4
- You speak and write fluent English

**WHAT WE OFFER**

Our benefits package is flexible, appreciative, and tailored to your lifestyle, because**:What matters to you, matters to us**
- We ensure your **financial stability **through a competitive compensation package, consisting of an attractive base pay, our performance-based company bonus and a global, equity-based cash plan with a four-year duration. In addition, managers can recognize special contributions by granting an individual performance award or top performance award.
- Whether it’s hybrid work models or part-time arrangements: Whenever it is possible, you will have the **flexibility** to work how, when and where it is best for you.
- Your **family** is a top priority. We offer loving company daycare centers at multiple locations, support in finding childcare, time off for the care of elderly or dependent family members, summer camps for children, and much more.
- We support your **professional growth **by providing access to learning and development opportunities, training programs through the Bayer Learning Academy, development dialogues, as well as coaching and mentoring programs.
- We promote **health awareness **and opportunities for selfcare through various measures, such as free health checks with the company doctor and our health platform #machfit.
- We embrace diversity by providing an **inclusive work environment **in which you are welcomed, supported, and encouraged to bring your whole self to work

**YOUR APPLICATION**

**Location**:
Switzerland : Basel-City : Basel

**Division**:
Consumer Health

**Reference Code**:
799169

  • Marketing Data Activation Lead

    vor 1 Woche

    Basel, Basel-Stadt, Schweiz Bayer Vollzeit

    Marketing Data Activation Lead (f/m/d)YOUR TSKS AND RESPONSIBILITIES You shape and lead the Marketing Data Activation strategy at global level working with respective digital marketing, IT & brand teams You setup the roadmap from initial pilots with clear learning plan to scale execution You create clear, simple, and persuasive narratives to influence Clevel...

  • Marketing Data Activation Lead

    vor 1 Woche

    Basel, Schweiz Bayer Vollzeit

    **Marketing Data Activation Lead (f/m/d)** **YOUR TSKS AND RESPONSIBILITIES** - You shape and lead the Marketing Data Activation strategy at global level working with respective digital marketing, IT & brand teams - You setup the roadmap from initial pilots with clear learning plan to scale execution - You create clear, simple, and persuasive narratives to...

  • Congress Activation Director

    vor 4 Wochen

    Basel, Schweiz Experis Vollzeit

    **Congress Activation Director** **On behalf ofa leading Pharmaceutical client in Basel, we are looking for a Congress Activation Director for a 12 month contract opportunity.** - **60% onsite presence in Basel is required** **POSITION PURPOSE**: The company's ambition is to be a recognized leader in customer experience and engagement. The CE&E IMI team...

  • Congress Activation Director

    vor 1 Woche

    Basel, Basel-Stadt, Schweiz Experis Vollzeit

    Congress Activation DirectorOn behalf ofa leading Pharmaceutical client in Basel, we are looking for a Congress Activation Director for a 12 month contract opportunity.- 60% onsite presence in Basel is requiredPOSITION PURPOSE:The company's ambition is to be a recognized leader in customer experience and engagement. The CE&E IMI team aims to design and...

  • Congress Activation Director

    vor 1 Woche

    Basel, Basel-Stadt, Schweiz Aequor Consulting GmbH Vollzeit

    For one of our international well-known Swiss pharmaceutical clients we are looking for a highly motivated Congress Activation Director (M/F/d) in Basel.Your Responsibilities Take build kit developed by global teams for congresses and map into a clear touch point journey for major congresses within IMI Work with Customer Experience Design Director (agency)...

  • Congress Activation Director

    vor 3 Wochen

    Basel, Schweiz Aequor Consulting GmbH Vollzeit

    For one of our international well-known Swiss pharmaceutical clients we are looking for a highly motivated Congress Activation Director (M/F/d) in Basel. **Your Responsibilities** - Take build kit developed by global teams for congresses and map into a clear touch point journey for major congresses within IMI - Work with Customer Experience Design Director...

  • Congress Activation Director

    vor 2 Monaten

    Basel, Schweiz nemensis ag Vollzeit

    The customer's ambition is to be a recognized leader in customer experience and engagement. The CE&E IMI team aims to design and deliver intentional, impactful customer experiences for HCPs and patients through integrated engagements and solutions. This role is part of the Customer Experience Strategy & Activation team of the CE&E, IMI organization - a team...

  • Global Data

    vor 4 Wochen

    Basel, Schweiz Straumann Group Vollzeit

    **Job Purpose** **Main Tasks and Responsibilities** - Represents the Data & Tech function within the Global Marketing & Commercial Excellence Function being the strategic business partner, technology evangelist, and thought leader - Assists the Marketing & Commercial Excellence Leadership Team in all data & tech matters developing strong partnerships with...

  • Global Data

    vor 12 Stunden

    Basel, Schweiz Straumann Group Vollzeit

    **Job Purpose** **Main Tasks and Responsibilities** - Represents the Data & Tech function within the Global Marketing & Commercial Excellence Function being the strategic business partner, technology evangelist, and thought leader - Assists the Marketing & Commercial Excellence Leadership Team in all data & tech matters developing strong partnerships with...

  • Congress Activation Director

    vor 2 Monaten

    Basel, Schweiz CTC Resourcing Solutions Vollzeit

    **_The Life Science Career Network _** **Congress Activation Director** Our client, an innovative and dynamic bio-pharmaceutical company headquartered in Switzerland, covering multiple therapeutic areas, is looking for a **Congress Activation Director** for a **12 month contract** to be based in the **Basel area in Switzerland**. **Main...

  • Marketing & Lead Generation Intern

    vor 2 Wochen

    Basel, Schweiz Machine Learning Architects Basel Vollzeit

    At Machine Learning Architects Basel (MLAB), we assist and empower people and organizations in designing, building, and operating reliable machine learning solutions. In doing so, our “Effective MLOps” framework enables us to take a novel and holistic approach. It revolves not only around the latest technologies but also takes cultural aspects, skills,...

  • Marketing Lead, Commercial Emeac

    Vor 7 Tagen

    Basel, Schweiz Moderna Vollzeit

    **The Role**: As Marketing Leader for the EMEAC (Europe, Middle East, Canada and Australia) region, you will own and execute the marketing strategy for Moderna’s portfolio in the region, with a primary focus on the respiratory virus vaccines portfolio (Covid, Flu & RSV, combinations). You will be joining Moderna at a critical time for the company and its...

  • Marketing Lead, Commercial Emeac

    vor 1 Woche

    Basel, Basel-Stadt, Schweiz Moderna Vollzeit

    The Role:As Marketing Leader for the EMEAC (Europe, Middle East, Canada and Australia) region, you will own and execute the marketing strategy for Moderna's portfolio in the region, with a primary focus on the respiratory virus vaccines portfolio (Covid, Flu & RSV, combinations).You will be joining Moderna at a critical time for the company and its product...

  • Master Data Lead Warehouse

    vor 2 Wochen

    Basel, Schweiz Experis Vollzeit

    Experis ist ein weltweit führender Anbieter von personalisierten Rekrutierungslösungen und Fachkräften im IT-Bereich. Für unseren Kunden, der in der Pharmaindustrie tätig ist, suchen wir einen **Master Data Lead Warehouse spezialis**t. **Der oder die perfekte Kandidat:in**: Der lokale Master Data Lead (Warehouse P2FRA) stellt sicher, dass alle lokalen...

  • Master Data Lead Warehouse

    vor 2 Wochen

    Basel, Schweiz Experis Vollzeit

    Experis is the global leader in professional resourcing and project-based workforce solutions. The role will be responsible for overseeing and organizing business activities as well as leading data cleansing cycles and the data migration process in the Warehouse area. The local Master Data Lead ensures that all local Warehouse activities and commitments...

  • Lead Master Data Management

    vor 2 Wochen

    Basel, Schweiz Work Selection Vollzeit

    **Beschreibung**: Willkommen zu einer spannenden Gelegenheit mit unserem internationalen Kunden. Wir suchen eine dynamische und hochmotivierte Person für die Position **Lead Master Data Management**: Als "Master Data Lead Warehouse" sind Sie für die Verwaltung und Führung des Datenmanagementprozesses im Zusammenhang mit einem internen Data Warehouse...

  • Global Marketing Excellence Lead

    vor 1 Woche

    Basel, Schweiz Abbott Laboratories Vollzeit

    **Abbott **is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160...

  • Data Engineering Lead Consultant

    vor 1 Woche

    Basel, Basel-Stadt, Schweiz Noser Engineering AG Vollzeit

    «Wir suchen dich als Data Engineering Lead Consultant - mach den Unterschied»- Gemeinsam zu einer nachhaltigen Lösung beitragenWir sind mit unseren 250 Ingenieuren und Consultants seit 40 Jahren eines der erfolgreichsten Schweizer Unternehmen in der technischen Informatik. Für unsere national und international agierenden Kunden entwickeln wir mit...

  • Local Master Data Lead Warehouse

    vor 1 Woche

    Basel, Basel-Stadt, Schweiz Coopers Group AG Vollzeit

    Master Data Lead WarehouseFür unseren Kunden aus der Pharmazie Branche in Basel, suchen wir einen erfahrenen, motivierten und aufgeschlossenen **Master Data Lead Warehouse****Hintergrund**:Die Rolle wird für die Überwachung und Organisation der Business-Aktivitäten sowie für die Leitung von Datenbereinigungszyklen und des Datenmigrationsprozesses im...

  • Local Master Data Lead Warehouse

    vor 1 Woche

    Basel, Basel-Stadt, Schweiz Datalynx AG Vollzeit

    Für unseren Kunden, ein renommiertes Pharmaunternehmen in Basel, suchen wir einen Local Master Data Lead Warehouse (m/w/d).**Hintergrund**:Die Rolle wird für die Überwachung und Organisation der Business-Aktivitäten sowie für die Leitung von Datenbereinigungszyklen und des Datenmigrationsprozesses im Bereich Warehouse verantwortlich sein. Der lokale...