Advertising Insights

vor 3 Wochen

Geneve, Schweiz Microsoft Vollzeit

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. And you can help us to achieve our mission.

Microsoft Advertising empowers advertisers around the world to reach and expand their potential through paid search, native and retail solutions across digital channels.

**Responsibilities**:

- ** Explor**e** **our data, become an expert**. **You will familiarize yourself with the Microsoft Advertising data and platform, building a deep understanding of marketplace, advertiser and audience metrics, as well as related performance KPIs. You’ll use this knowledge to:

- ** Model and analyze big data, creat**ing** amazing insights**. You will show real curiosity and spirit to innovate, using sophisticated analytical models and data visualizations to extract thought-provoking insights that highlight the most relevant opportunities for our clients. With those insights you will:

- ** Meet with our clients, **illuminat**ing** their **advertising **potential. **You will be working closely with our Sales partners to plan and deliver your work. You will participate in client meetings, where you will present thought-provoking insights to business decision makers, in order to help them grow and fully maximize their potential. To elevate your own insights and storytelling, you will:

- ** Develop **deep** expertise in **the travel** vertical. **You will spend time consuming industry news and third-party data. You’ll keep a close eye on our marketplace dynamics to get a good understanding of supply and demand, as well as industry trends and disruptors. Not only will your insights be sharper, but you will be able to prioritize your work better and build the ability to influence our strategic direction internally as well. This is the flywheel that will make you:

- ** Be**come** a tr**usted **a**nalytics** **a**dvisor** to **both** clients and internal partners**; a data expert who knows the industry and can speak comfortably to senior marketers about data, analytics, and how to build advertising success. An ambassador for Microsoft’s customer-first approach - you will anticipate and address client challenges effectively, leveraging that earned trust to drive increased investment with Microsoft Advertising.

**Qualifications**:
First and foremost, enthusiasm for this type of work is critical. You will need to be a curious data explorer, who collaborates within and beyond our team to have greater impact, drive success, and have fun together. We care about work-life balance and about doing the right thing. We are a high-performing team who puts culture at the center of our thinking. We see diversity and inclusion as not only the right thing for the wider world, but also critical to our own success.
- 6+ years of experience and proficiency in using tools such as SQL, PowerBI/Tableau, DAX for data extraction, manipulation and visualization to turn massive, dynamic datasets into actionable insights.
- Working knowledge and familiarity with Python and R a plus.
- Experience in a client-facing role.
- Experience in a data-focused role, pairing data visualization with storytelling to deliver great presentations that influence internal or external decision makers.
- Comfort working in an agile and constantly evolving environment while thriving amid ambiguity.
- Knowledge of the advertising industry, especially of the digital ecosystem
- Knowledge of, or experience from working in, the travel industry a strong plus
- Working knowledge of predictive modelling and data clustering/classification techniques
- Dynamic and creative problem-solving skills, with an ability to think outside of the box
- Strong ability to communicate complex analyses to a mix of both technical and non-technical senior partners and clients
- (Eventual) ability to travel up to 25% (air travel may be required), as appropriate.
- Fluent in English

MicrosoftAdvertising

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