International Marketing Manager

vor 2 Wochen

Lugano, Schweiz IBSA Institute Biochimique SA Vollzeit

**Open position**
International Marketing Manager

**About IBSA**
We are a multinational pharmaceutical company with a specific vision of care that we project from our headquarters in Switzerland to the rest of the world, through a process of on-going expansion in Europe, Asia and North America.

22 million vials of hormones, 300 million soft capsules, 67 million packs of finished products: this is the productive capacity on which IBSA is building its history.

We are present in over 90 countries in 5 different continents, with 17 subsidiaries, in Europe, China and the United States

We also boast an extensive product portfolio covering 10 therapeutic areas and we are one of the major players worldwide in the field of Reproductive Medicine and one of the world leaders in hyaluronic acid-based products.

**Job description**
We are looking for an
**International Marketing Manager** for our osteoarticular products.

The International Marketing Manager is part of the Corporate Strategic Marketing Team at the Company Head Office. He/She will be responsible for developing and executing marketing strategies for the assigned products to ensure our international targets are reached. To make our plans of action influential on the global level, he/she will analyze the market, the competitors, and all the other major dynamics to develop proper campaigns, communications, events and other tools aimed to the target audience.

**Responsibilities**
- Obtain actionable information to feed marketing strategies. Monitor, analyze, and integrate available data sources on market trends, competitive activities, and customer behaviors.
- Develop and execute marketing strategies and tactics to support our affiliates (B2C) and distributors (B2B).
- Identify and prioritize product positioning and customer needs to develop targeted marketing campaigns and drive product uptake and market share.
- Increase brand awareness in target destinations.
- Maintain relationships and cooperation with other corporate functions (Medical Affairs, R&D, International Business Operations) ensuring alignment on any matters pertaining the products management and the marketing strategies.
- Build and maintain strong relationships with key opinion leaders, and other relevant stakeholders.
- In cooperation with the sales function contribute to the preparation and updating of sales forecasts.
- in consultation with the commercial function contribute to the definition and implementation of the commercial strategy of the Group's subsidiaries.
- Ensure that promotional activities are properly planned, coordinated and executed within the defined budgets.
- Ensure compliance with company policies, regulations, and guidelines.

**Required Skills**:

- Master's degree in Scientific Disciplines
- Good understanding of marketing strategy, planning, and execution
- Solid experience in communication techniques
- Good analytical skills with an eye for detail
- 8+ years of Marketing experience in healthcare
- Good knowledge of spoken and written English

**Preferred Skills**
- Previous experience in osteoarticular field
- Previous experience in International Marketing
- Experience living or working abroad
- In-depth knowledge of digital marketing tools and techniques

**Workplace**
IBSA Institut Biochimique SA, Collina d’Oro

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