Consultant (3 months, home-based, remotely) Digital Analytics Specialist, Individual Giving, IP[...]

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. At UNICEF we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling. UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package. Purpose of Assignment UNICEF seeks to hire a Senior Digital Analytics Specialist with strong knowledge of Google Analytics, BigQuery, Optimizely, and Google Cloud Platform to deliver the best possible analytics training in the digital industry and apply rigorous analytics to help our paid media teams assess the effectiveness and impact of their media efforts, as our web platform team improves our digital customer journey. As a Data and Analytics Specialist you will provide valuable support to help us achieve our 2025 and 2026 objectives in supporting central 1 and central 2 markets via our Accelerate Acquisition program, acting as a senior digital analyst supporting markets to set up their analytics tracking, reporting, CRO plans, and provide support training local staff. This role will be a key asset for the global Digital Fundraising team, contributing substantially to its digital revenue growth and digital fundraising to an advanced level. Scope of Work Own and manage Digital Analytics (Google Analytics) and Media Analytics implementation, including GA4 implementation, Google Ads, META ads via GTM, and datalayer debugging. Implement Digital Analytics, CRO (A/B tests), and Paid Media pixels (Google Ads, DCM, TikTok, etc.). Own and manage our data orchestrator in Google BigQuery. Ensure data integrity, accuracy, and tagging in line with best practices and global standards in Sweden NATCOM. Understand multiple data sources and develop methodologies for joining data to relevant use cases for AA in Sweden NATCOM. Contribute to building effective process management, quality checks, reducing product and execution inefficiencies. Ensure the markets have clearly understood and adopted these processes. Collaborate with PFP teams, UNICEF offices, and ICTD for strategic projects such as the Google Marketing Platform, Digital Transformation, Google Cloud Data Hub, and the CRM project. Be comfortable working with developers. Have experience using Dataform and managing different workflows for dashboard production. Work closely with leading media partners such as Google, Facebook, TikTok, and other data partners to take advantage of new measurement features (FB CAPI, Google Enhanced Conversions) and learning opportunities. Work with various internal stakeholders to ensure projects are completed in a timely manner. Stay in touch with market needs and industry trends to identify pain points and gaps. Ensure the timely and high-quality completion of deliverables as requested. Document best practices and seek out opportunities to improve existing processes. Provide thought leadership and guidance in the development of market-facing presentations and results readouts. Deliverables / Outputs Deliverable 1 – Intensive, hands‑on support to the local Data Specialist via Sweden AA program, running analyses, enhancing data products, and guiding best practices. Deliverable 2 – Continued support of the local Data Team through regular consultations (e.g., weekly/bi‑weekly check‑ins), monitoring progress and determining if additional onboarding is needed. Deliverable 3 – Develop end‑to‑end dashboards that support the AA program and detailed documented guidelines for the digital performance dashboard, a global product at scale for NATCOM and CO. Education Advanced university degree (Master’s degree or higher) in Mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent fields is required. Alternatively, a first‑level university degree (Bachelor’s degree or higher) with an additional 2 years of experience in relevant fields may be accepted in lieu of an advanced degree. Experience Minimum five years of progressive experience in Google Analytics, GTM, data pipeline setup for digital tools such as BigQuery, Salesforce Marketing Cloud, Facebook CAPI, Google Ads, programmatic, display ads, Optimize 360, or Optimizely implementation. At least three of these years must include hands‑on expertise in Google Analytics and experience working in Google BigQuery environments. Experience implementing and managing Google Analytics (GA360) for large brands. Experience working with paid media data, including DCM data, Google Analytics 360 data, QA, and data validation in warehouse environments. Experience working with Cloud Platform environments and data warehouses such as BigQuery Data or Microsoft Azure. Experience writing SQL and Python. Experience building reports, dashboards, and solving business questions with data. Prior experience in a UN organization is desirable. Language Fluency in English is required. Knowledge of another UN language is desirable. Other Experience working with JIRA is an asset. Ability to lead one’s own projects and work independently once given direction is an asset. Understanding of GA4 360/BigQuery/Data Activation/Data Models/Data Pipelines is required. Understanding media ads tracking principles and cross‑platform data integration technology is an asset. For Every Child, You Demonstrate… UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). UNICEF is an equal‑opportunity employer and offers reasonable accommodation for consultants/individual contractors with disabilities. #J-18808-Ljbffr