Consultant (12 months, home-based, remotely) Digital Paid Media (EAP and LAC) - 2 roles, Indivi[...]

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence. At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling. UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package. Visit our website to learn more about what we do at UNICEF. For every child, the right to peace PURPOSE OF ASSIGNMENT The Private Sector Fundraising and Partnerships Section (PSFP) within UNICEF's Division of Private Fundraising and Partnerships (PFP) collaborates with National Committees and Country Offices to maximize revenue and drive income growth. The Digital Fundraising team is implementing a Digital Revenue Strategy to collaborate and grow capacity in markets and improve their digital fundraising results. Our vision is to become the largest and most successful non‑profit digital fundraising program globally. The strategy aims to increase donations through improved digital capabilities, integrating digital channels to support activities like telemarketing, face‑to‑face fundraising, DRTV, and telethons. As a Digital Paid Media Specialist, the consultant will focus on performance marketing and ad operations on paid media channels (Facebook, TikTok, Instagram, Google, Bing, and YouTube). The role primarily involves Paid Social, Paid Search, programmatic display, with exposure to mobile DSP, video DSP, and direct publisher buys. The consultant will provide digital marketing consultancy across paid media channels (Meta and Google ads). HOW CAN YOU MAKE A DIFFERENCE? SCOPE OF WORK Advice on Paid Media Campaigns to achieve business goals across global markets Markets to be decided based on business goals and opportunities. Paid channels include Google and Meta Ads. Consultancy will include ad account setup, whitelisting, campaign setup, media buys, account optimisation, budget optimisation, event optimisation, audience lists, always‑on campaigns, split tests, naming conventions, budgeting, reporting, quality checks, pixel management, channel best practices, and other execution details. Media Plans Based On Historical Insights Analyze media performance data at the campaign, ad set, and creative level, audience, auction, and business insights to develop media plans. Media plans must include proposed budget, estimated conversions, and income. Share Audit Report Based On Channel Review Review and communicate the competitive landscape in the identified markets using third‑party tools including FB Ads Library, FB Insights, Google Trends, Auction Insights, SimilarWeb, Meta, and Google Ads Manager. Audit report must include a review of campaign structure, audience, budget split, and optimisation tactics. Share AB Test Recommendations Stay up to date with new Meta and Google ads trends and AB‑test flagship and/or beta products for strategic ad accounts and campaigns. AB‑test recommendations must include media, analytics, and creative optimisation recommendations to enhance the campaign’s performance. DELIVERABLES One Media Plan: proposed spending, estimated conversions, and income based on historical learnings. One Audit Report: review of campaign structure, audience, budget split, and optimisation tactics. One AB‑Test Recommendation: proposed AB‑tests to be conducted on either of the channels (Meta or Google). WORK ASSIGNMENTS OVERVIEW To launch and optimise Paid Media Campaigns to achieve business goals across global markets to be defined. Prepare and deliver Media Plan based on historical insights. Prepare and deliver Audit reports based on channel review & AB‑test recommendations on a monthly and quarterly basis. Deliverables schedule: Market 1 – 17 January 2026; Market 2 – 17 February 2026; …; Market 12 – 17 December 2026. Payment will be made on submission of an invoice and satisfactory completion of the deliverables. UNICEF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if deliverables are incomplete, not delivered, or if deadlines are missed. All materials developed will remain the copyright of UNICEF. QUALIFICATIONS Education A first level university degree (Bachelor’s degree or higher) in marketing, computer science, engineering, technology, digital media, or any other relevant area is required. Experience Minimum 5 years of relevant professional experience in paid media performance marketing, digital fundraising, or digital marketing, with a focus on delivering digital performance marketing. Proven experience in paid social (Meta) and paid search (Google) campaign execution, performance optimisation, account management, delivery to desired goals, quality checks, best‑practice implementation, data‑backed analysis, and reporting. Experience managing long‑term and multiple projects simultaneously across 5 or more international geographies (include the list of geographies in CV or cover letter). Language Fluency in English is required. For the LAC position, a strong working knowledge of Spanish and professional communication in the language is required. Knowledge of another official UN language is an asset. Technical Skills Hands‑on experience with Google Analytics, FB CAPI, Pixel and event setup, Google Tag Manager, and Double Click campaign manager. Familiarity with enterprise management platforms such as Google Analytics 4, DV 360, and CM 360. The application cover letter should include previous successes (CPA, ROAS, volume of conversions) demonstrating proven paid media performance across geographies and digital fundraising experience. UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS) guide the work. For more on our competency framework, please visit the relevant link. Please indicate your all‑inclusive (lump sum) fees against the deliverables listed above, including all associated administrative and travel costs (if applicable), in the cover letter. The office selects the individual based on best value for money. Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment if the submitted deliverables do not meet the required standard or are delayed. Only shortlisted candidates will be contacted to advance to the next stage of the selection process. Consultants engaged under a consultancy or individual contract will not be considered staff members under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties in accordance with local or other applicable laws. The selected candidate is solely responsible for ensuring that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates must be fully vaccinated against SARS‑CoV‑2 (Covid‑19) with a WHO‑endorsed vaccine prior to taking up the assignment. This requirement does not apply to consultants who will work remotely and are not expected to visit UNICEF premises or interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts. UNICEF is committed to reflect the diversity of the children it serves. We welcome applicants irrespective of race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio‑economic background, or any other personal characteristic. UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities, including accessible software, travel assistance, or personal attendants. We encourage disclosure of disability during the application to receive accommodation during the selection process and assignment. UNICEF has a zero‑tolerance policy on conduct incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority, and discrimination. UNICEF adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and will undergo rigorous reference and background checks, including verification of academic credentials and employment history. Selected candidates may be required to provide additional information for background checks. #J-18808-Ljbffr