Home based: Website and social media expert consultant

UNICEF works in over 190 countries and territories to save children's lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture., coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

For every child,
the right to advocacy
How can you make a difference?
The Europe and Central Asia Regional Office (ECARO) Communication and Advocacy team creates and delivers compelling digital content for regional audiences of parents, young people and UNICEF supporters. We build engaged communities across social media and web platforms in multiple languages, while providing expert digital services and support to Country Offices. ECARO's social media channels are a core component of the regional digital communication strategy and play a key role in strengthening our presence among English and Russian-speaking audiences.

The consultant will be based in the ECARO Communication and Advocacy Section and will divide their time between managing and optimizing ECARO's regional website and driving social media engagement across ECARO channels in English and Russian. The consultant will ensure that the regional website is well planned, regularly updated, user-friendly and aligned with UNICEF's global digital standards, while also ensuring that social media output is engaging, coherent and timely.

Website Management and Optimization: (average of 10 days per month)

• Maintain, update and improve ECARO's regional website to ensure accuracy, relevance, user-friendliness and alignment with UNICEF digital standards.
• Develop and publish new pages, articles, web stories and other content in coordination with ECARO programme and communication colleagues.
• Ensure consistent editorial quality, including copy-editing and formatting content to meet UNICEF's Style Guide and accessibility standards.
• Monitor website analytics and produce insights to inform content planning and improve performance (SEO, structure, UX).

Social Media Content and Engagement: (average of 6 days per month)

• Plan, produce and schedule social media content for ECARO channels in English, ensuring clarity, coherence and relevance, curating content from Country Offices in the region and adapting content from global campaigns when needed.
• Create social media packs to support regional advocacy moments and priority campaigns.

Support to ECARO–MENARO Digital Transition: (average of 5 days per month)

• Contribute to the preparation for the consolidation of ECARO and MENARO digital platforms (website and social media).
• Conduct content mapping and inventory of ECARO's existing website and social channels to support migration planning.
• Support alignment of taxonomies, navigation and templates for the future unified regional digital presence.
• Coordinate with GCA and ICTD on required technical and editorial steps, as relevant.
• Overseeing a large-scale automated content migration.
• Conduct the decommission and merge of social media channels.

To qualify as an advocate for every child you will have…
Minimum Requirements
Education:
A Bachelor's degree or higher qualification in marketing, communications, or a related field.

Work Experience

• Minimum of 4 years of relevant professional experience, including proven expertise in managing websites using Drupal or similar content management systems, as well as developing and implementing social media content.

Skills

• Strong writing and editing skills, with the ability to develop clear, accurate and compelling web content.
• Strong understanding of SEO and web optimization, including information architecture, usability and accessibility.
• Demonstrated ability to analyze web and digital performance data and use insights to improve content and user experience.
• Methodical and organized approach to project and workflow management.
• Ability to generate creative ideas and problem solve in a fast-paced environment.
• Familiarity with UNICEF's mandate, and an understanding of human rights or international development contexts.

Language Requirements:
Ability to write and speak English fluently.

Desirables

• Experience with the UN system/UNICEF, relevant to this ToR, will be considered a strong asset.

Estimated Duration of the Contract
162 working days between mid-December 2025 to 31 December 2026

Consultant's Work Place and Official Travel
The Consultant will be home-based with no travels foreseen.

Estimated Cost of the Consultancy & Payment Schedule
Payment will be made on submission of an invoice and satisfactory completion of the above-mentioned deliverables. UNICEF reserves the right to withhold all or a portion of payment if performance is unsatisfactory, if work/outputs are incomplete, not delivered or for failure to meet deadlines. All materials developed will remain the copyright of UNICEF and UNICEF will be free to adapt and modify them in the future.

Please submit a professional fee (in USD) based on 162 working days to undertake this assignment.

For every Child, you demonstrate...
UNICEF's Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

Remarks
Please include a full
CV
and a
Cover Letter
in your application. Additionally, indicate your availability and professional fee (in USD) to undertake the terms of reference above.
Applications submitted without a professional fee will not be considered.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered "staff members" under the Staff Regulations and Rules of the United Nations and UNICEF's policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF offers reasonable accommodation for consultants with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants' bank account information.

Additional information about working for UNICEF can be found here.