Manager Brand Retail Formats Development
vor 1 Tag
PURPOSE OF THE JOB:
Lead retail formats development to drive consistent IQOS Brand experience across all offline distribution channels (Brand retail / IQOS Partners) ready for technical development. Lead the development and co-creation of design evolutions with key markets to deliver solutions covering the main market archetypes and speed up global roll out.
Drive collection of Design and Consumer Experience inputs, market needs, and operation efficiencies for integration and feasibility.
Drive design consistency across channels leveraging modularity and rationalization of furniture SKU.
Manage the integration of retail operational efficiencies and technological digitalization requirements into all design developments.
Responsible for timely and promptly sharing and maintaining consumer and design principles with internal and external deployment teams.
PRINCIPAL ACCOUNTABILITIES:
- Lead format design development and its design evolutions, translating consumer experiences in alignment with strategy and design equity for all offline formats, including supporting functions like product assortment, operations, visual merchandising, etc. Boutique, Islands, mobile units, temporary activation, Lounges, Travel Retail & IQOS Partners.
- Lead Co-Creation for design and development topics for all formats ensuring knowledge exchange:
- Elevate collaboration and demonstrate influence with key dedicated markets.
- Understand the consumer of different countries closely. - Ensure global deployability:
Accountable to develop format design on time and on cost targets, integrating market reality, respecting design equity, and ensuring operational efficiency.
Owner of the development of comprehensive concept catalogs, manuals, guidelines, and technical drawings across dedicated formats (Islands, mobile units, temporary activation, Lounges, DF, Reseller & IQOS Partners) that will enable the deployment of the brand retail concept. - Responsible for end-to-end format development projects including integration of visual merchandising:
Ensure all formats developed are compatible with VM toolboxes and initiatives.
Responsible for delivering an omni-channel execution per format.
Responsible for the integration of technological digitalization requirements and adaptations per format/market into all design developments. - Store development - New opening projects and refurbishment - responsibilities in dedicated region:
- Lead design for large and key locations for small formats in collaboration with deployment manager and market.
- Support Deployment project managers to ensure respect of design guidelines across all physical touchpoints.
- Review final layout with BR team and project stakeholders. Organize post-opening project reviews to generate feedback loops and further guideline clarifications. - Accountable to ensure all stakeholders in deployment teams, both external (design agencies, suppliers) and internal (BR, Markets, DF Market, IBB, etc.) are up to date on the latest design development and its application.
YOUR PROFILE:
- Degree in architecture, Retail design, Industrial design, or similar (certified architect/design/retail design).
- Minimum 5 years of experience in retail/travel retail store design and execution (premium segment).
WHAT CAN MAKE THE DIFFERENCE:
Ability to manage multiple projects on an ongoing basis. Experience and cultural understanding of global markets and consumer behavior. Understanding, appreciation, and articulation of brand into retail design and physical delivery experiences. Strong leadership skills to run activities within cross-functional teams and diverse markets. Technical experience in architectural retail development and furniture design. Ability to lead global design and technical agencies as well as furniture suppliers. Our success depends on the men and women who come to work every day determined and eager to progress. Send us your application and become part of PMI
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