Technical Brand Expert

vor 6 Monaten

Lausanne, Schweiz L'Oreal Vollzeit

New customers:

- Active social flirting (initial contact via social media) to attract potential new customers
- Scheduling and implementation of demos for new customers
- Individual consultation of new customers concerning brand-specific trends and products
- Onboarding of newly acquired salons, including debrief
- Creation and recommendation of a training and development plan (workshops, Access etc.) for the customers

Existing customers:

- Maintenance and development of partner salons
- Acts as contact and confidant for the salons
- Promotion of the digitalization and the usage of digital media in the context of education (i.e., webinars and coaching via Teams, webcasts, lives, Access) in alignment with the PPD strategy
- Implementation of the education strategy for the respective brand, as well as emphasizing the unique selling points (USP) with the customer
- Preparation and implementation of workshops (online/offline) and online activities on the topics:

- Solidification of the brand values & product information
- Services, consultation concepts & bestseller placements, to generate sustainable sales growth in the salons
- Integration of the sustainability program (hairstylists for the future)
- Conceptualization and implementation of individual training and development concepts for key accounts in the area (online/ offline)
- Takeover of projects for new concepts concerning launches, new education activities, as well as the creation of general documents /digital development concepts
- Consultation of customers about digital offers (i.e., Google my Business, social media and social selling)
- Kérastase-specific: Responsible for the training and development as well as the coaching of the Care Coaches (Kérastase brand specialists in the salons)

Team:

- Active collaboration with Business Partners and the Regional Sales Manager to reach the quantitative and qualitative sales team goals
- Solidification of the added value of the brand within the team through the presentation of product and service innovations (ROM, if applicable SAM etc.)

General:

- Regular and timely documentation of all activities in SharePoint
- Creation of target group-oriented content (online/offline) in the education department, i.e., for the own professional social media account to generate engagement
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