Shopper & Guest Marketing Leader - Europe

Vor 2 Tagen

Luzern, Schweiz Sazerac Company Vollzeit
Sazerac Company Overview

Build your career at Sazerac With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Job Description/Responsibilities

The Shopper & Guest Marketing Leader for Europe will spearhead initiatives to generate demand for the company's brand portfolio through market-specific Off-Premise and On-Premise programming implemented at scale, specifically tailored to the Off-Premise channel, On-Premise outlets, and relevant Key Accounts. This leader will possess a strong focus on shopper behavior, expertise in path-to-purchase strategies, and will continually consider how Sazerac can enhance its presence in retailers across Europe. Staying ahead of market trends and developing innovative Shopper Marketing solutions is essential for achieving success and differentiation in the marketplace.

  • Use PDS as a tool to conduct optimal performance discussions, articulate consistent skill evaluations, recommend actions and tactics, and measure progress. Drive greater PDS leverage across the trade marketing team to improve overall engagement and development.
  • Create shopper & guest marketing strategies, develop category growth drivers, and oversee implementation and execution of (brand) portfolio events while collaborating with market, brand, and sales leaders on shopper and guest marketing strategies and programming.
  • Develop the Trade Marketing strategy aimed at achieving a leading position in stores/outlets, while overseeing Trade Marketing tasks (including point of sale and trade shows) to ensure effective and timely planning, ordering, and execution for the Trade.
  • Lead shopper & guest insights and consumption occasion-based national programming platform development (with channel, and national account specific adaptation/execution oversight) to determine brand portfolio shopper program activities. Omnichannel integrated path to purchase marketing to drive consumer/shopper awareness, consideration, conversion, and loyalty.
  • Collaborate with key market teams, as well as Sales, Category Leadership, Business Intelligence, and Branding, to implement impactful and scalable shopper and guest marketing programs.
  • Oversee the development of national account-specific growth drivers and enhanced support for Power Partner National Key Accounts (NKAs).
  • Define objectives, KPIs, and benchmarks to drive and measure strategic Shopper Marketing initiatives with a results-oriented mindset. Effectively manage budgets to ensure efficiencies and return on investment in alignment with shopper and guest marketing programming KPIs.
  • Collaborate closely with sales, business intelligence, and in-house creative teams to create an insight-driven approach to shopper engagement during the final stages of the purchasing process across key market segments.
  • Responsible for managing and developing direct reports to coach and train them into high-performing Shopper Marketers.
Qualifications/RequirementsRequirements

Must

  • Bachelor's Degree
  • +5 Years of relevant functional experience
  • 10 years’ experience leading the development and execution of commercial strategies
  • 10 years’ Brand Marketing or Trade Marketing experience
  • Detailed experience of how sales and marketing operate to develop and execute against shopper & guest-centric strategies
  • Experience of leading and coaching people
  • Record of successful leadership
  • Strong analytical and technical skills
  • Ability to manage multiple projects at one time
  • Strong understanding of field sales execution and route to market design
Preferred
  • MBA
Physical Requirements
  • Ability to travel (up to 25%)
  • Ability to pay attention to detail
  • Strong communication skills
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