B2B Marketing Manager

vor 23 Stunden

Lausanne, Schweiz IMD Vollzeit

Job description:

About IMD

Founded by business executives for business executives, the International Institute for Management Development (IMD) is an independent academic institute with campuses in Lausanne and Singapore as well as a Management Development Hub in Shenzhen. We strive to be the trusted learning partner of choice for ambitious individuals and organizations worldwide. Our executive education and degree programs are consistently ranked among the world’s best by the Financial Times, Bloomberg, Forbes, and others. Our leading position in the field is grounded in our unique approach to creating real learning, real impact. Through our research, programs, and advisory work we enable business leaders to find new and better solutions. Our purpose is challenging what is and inspiring what could be; we develop leaders and organizations that contribute to a more prosperous, sustainable, and inclusive world.

To reinforce our team, we are looking for a

B2B Marketing Manager

The Job’s Mission

As B2B Marketing Manager, you will uncover, craft, and distribute compelling client success stories with a focus on high-value accounts, showcasing the impact of IMD’s custom programs and solutions. You’ll develop personalized campaigns, partner with sales to deepen engagement and influence decision-makers, and create narratives that demonstrate IMD’s value. Your expertise in account-based marketing (ABM) and content strategy will drive impactful marketing initiatives, positioning IMD as the partner of choice for executive education in a dynamic, world-class environment.

Key Activities & Accountabilities

  1. ABM Campaign Strategy & Execution
    • Design and execute targeted campaigns for high-value accounts in collaboration with sales teams.
    • Align campaign messaging to the strategic objectives, challenges, and industry priorities of key accounts.
    • Develop multi-touch campaigns that generate leads, nurture relationships, and accelerate conversions.
  2. Customer Success Storytelling
    • Build strong relationships with clients to uncover success stories that highlight IMD’s transformative impact.
    • Craft tailored content, including case studies, blog posts, videos, and testimonials, to showcase results and inspire decision-makers.
    • Personalize stories for industry segments and target accounts to maximize relevance and engagement.
  3. Content Development & Personalization
    • Develop high-impact materials and presentations that clearly convey IMD’s value to senior stakeholders in target accounts.
    • Create and optimize web content and landing pages that align with ABM-driven strategies.
    • Partner with internal teams to incorporate personalized content into broader marketing campaigns.
    • Ensure content and messaging are tailored to industry segments and key audiences for maximum relevance.
  4. Sales Collaboration & Support
    • Act as a strategic partner to sales teams, ensuring campaigns align with commercial objectives.
    • Provide tailored materials and content to support each stage of the sales process, from awareness to decision-making.
    • Use campaign insights and data to refine outreach strategies and improve content impact.
  5. Performance Measurement & Optimization
    • Track ABM campaign performance using tools like CRM analytics or LinkedIn Sales Navigator.
    • Analyze key metrics to measure impact, share insights with stakeholders, and optimize future strategies.

Education

Master’s degree in marketing, communications, or a related field (or equivalent experience).

Experience

5+ years in B2B marketing particularly in areas that require showcasing complex solutions (e.g., executive education, professional services, consulting), with proven expertise in account-based marketing (ABM), copywriting, and content strategy. Hands-on experience with ABM tools (e.g., LinkedIn Sales Navigator), CRM platforms (e.g., Salesforce), and CMS systems (e.g., WordPress).

Competencies

  • ABM expertise with the ability to design, execute, and optimize targeted campaigns for high-value accounts.
  • Storytelling and content creation skills to transform client experiences into impactful, engaging narratives.
  • Sales collaboration to align content and campaigns with sales priorities and client needs.
  • Analytical mindset to track performance, measure impact, and optimize campaigns based on data-driven insights.
  • Technical proficiency with CRM systems, ABM tools, and CMS platforms for seamless campaign delivery.
  • Strategic thinking and creativity to design innovative, results-driven campaigns.
  • Project management skills to juggle multiple campaigns and deliverables in a fast-paced environment.
  • Excellent interpersonal and communication skills to collaborate effectively with stakeholders, clients, and cross-functional teams.
  • English: outstanding written and oral communication skills.

How to apply

If you have the above skills and would like to work in our stimulating environment, please send your complete application file (letter of motivation and resume in English, copies of your work certificates and diplomas).

If you’re a qualified candidate with a disability (such as dyslexia, sight and/or hearing disabilities, etc.) and you need a reasonable accommodation in order to apply for this position, please specify it in your application.

A valid Swiss work permit or Swiss or EU-25EFTA citizenship is required for this position.

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