Brand Performance Director

vor 2 Wochen

Genf, Genf, Schweiz MSC Cruises Vollzeit

The Brand Performance Director is the ultimate responsible of the entire guest experience on-board of the assigned MSC Cruises Ships.

In line with standards set at a corporate level and our guest's expectations, leads the definition of the on-board product, and monitors its implementation to deliver an on-board cruise experience that exceeds the expectations of our guests.


  • 10 years experience in a senior role in the cruise industry is a must.
  • Previous experience at corporate level either in the cruise industry or in shoreside structures is highly desired.
  • Fluent English. Knowledge of another language is an advantage.
  • Graduation from a Hotel Management School is an advantage.
  • Good command of Microsoft Office Package.
  • Experience in budgeting and presenting projects at executive level.
  • Experience in managing remote teams.
  • Experience in managing several projects at the same time.
  • Excellent communication skills in multicultural environments.
  • Ability to travel 30% of the time.
  • Fully owns the entire guest experience, from product conception on the new buildings to the implementation across the fleet.
  • Defines specifics of the product development with all departments involved, submit budget for approval, and sets time schedule for execution.
  • Closely monitors the startup phase and ensures the ontime and within budget executions of the project.
  • Is the point of contact for Onboard Hotel Directors for productrelated issues.
  • Provides feedback to the Hotel Operations Team, F&B and Crew HR to ensure and improve the correct delivery of the product.
  • Monitors the performances of the assigned ships in terms of guest satisfaction and P&L.
  • Creates brand guidelines, standard operational procedure and KPIs for the entire fleet.
  • Analyses product delivery and onboard revenue results in order to ensure optimum implementation across the fleet.
  • Monitors guests satisfaction through comment forms, analytical systems and dedicated surveys to identify key opportunities and proposes corrective actions.
  • Monitors the operational dashboard of the fleet and liaises with all teams involved, both onboard and ashore, to facilitate continuous improvement and excellence.
  • Regularly visits ships to audit and support the onboard execution of set standards.
  • Coordinates Mystery Shoppers audits and manages followup visits.
VISA REQUIREMENTS (if any)

EU Passport or Right to work in Switzerland.

Part of the MSC Group, MSC Cruises is the market leader in the Mediterranean, South Africa and South America, and sails year-round in the Mediterranean and the Caribbean.

Its seasonal itineraries cover northern Europe, the Atlantic Ocean, South America, southern Africa, and the Persian/Arabian Gulf.

MSC Cruises was born in the Mediterranean, and draws inspiration from this heritage to create a unique experience for holidaymakers worldwide.

As a result of a euro 6.5 billions investment programme launched in 2003, MSC Cruises' fleet comprises 13 state-of-the-art cruise ships belonging to four different classes: Lirica, Musica, Fantasia and Meraviglia.

The fleet's average age is 7 years, the youngest in the industry.

In 2014, MSC Cruises launched a euro 9 billion, 10 year investment plan to support the second phase of its growth through the order of up to 11 next generation mega cruise ships.

As a result, MSC Cruises' fleet will double by 2026, while the passenger capacity will triple to reach five million passengers per year.

MSC Cruises is the first cruise company to develop an investment plan of this length and magnitude.

MSC Cruises feels a deep responsibility for the environments in which it operates, and was the first company ever to earn the Bureau Veritas "7 Golden Pearls" for superior management and environmental stewardship.

In 2009, MSC Cruises began an enduring partnership with UNICEF to support various programmes assisting children worldwide.

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