European Marketing Director

vor 1 Woche


Genf, Genf, Schweiz Remy Cointreau Vollzeit

Description de l'offre:

As European Marketing Director you will be in charge of defining the brand strategies and implementing & controlling the execution of mid
- & long-term plans in line with business priorities, portfolio management and brand guidelines.


You will build marketing strategy & plans in collaboration with each distributor & with Rémy Cointreau team on a 3 years basis, including all marketing 5 P's, in collaboration with Area Managers, Maisons, Finance & Supply teams.

You will be the strategic interface between Remy Cointreau entities, and the markets.

Responsibilities
Stategic
-
Route To Market:Responsible for establishing the brands strategies / initiatives based on Maisons guidelines, market insight, company priorities to grow the business & match ambition.
-
Future Growth Markets: Contributes to the building of the 3-5Y plan with Managing Director, and Finance Director.

In charge of building / managing the A&P budget for all the brands:
allocate the right amount and right split per type of expenditure by brand according to strategy.
-
Portfolio Management :Lead portfolio strategy and client centricity in the cluster: leverage marketing intelligence (quantitative & qualitative) to identify the right target audiences & occasions across our portfolio & markets, and vs. competition

  • Clarify portfolio prioritization and role of each brand within each market, as a base for investment prioritization
  • Unlock portfolio potential in the cluster: Cointreau rejuvenation & share of heart boost, PHD malts & The Botanist transformation from niche to major brands in their categories, Metaxa rejuvenation and premiumization, build tailormade marketing strategy & plans for Rémy Martin & seeding portfolio: Louis XIII, Telmont, DHG, Belle de Brillet, Westland.
  • Participate to strategic meetings & monthly business review with

EMEA :
build marketing action plan in collaboration with team

Operational

  • Build 3 years marketing strategy & plans in collaboration with each distributor, on a 3 to 5 years basis including assortment strategy, pricing strategy, distribution strategy, channel strategy, in collaboration with sales, finance & supply team; responsible for cluster A&P budgets construction
  • Drive and challenge distributor teams on a regularly basis (QBR, weekly meetings) on Key marketing initiatives performance => Optimized ROI on BTL activities YOY + media campaigns optimized results YOY (media performance & brand lift).
  • Frequent presence on the field to get insights / improve execution.
  • Ensure optimum collaboration & clear communication to build & implement plans, between marketing team and Europe's other departments: sales, finance, supply, brand ambassadors, distributor marketing teams
  • Interface with each Maison for strategic alignment and organize regular reporting on brand marketing plans & results to EMEA zone & Maisons
  • Manage the 4 cluster marketing team members

Profil recherché:

You have a minimum of 10 to 15 years of professional marketing/ sales experience, including at strategic & international level (Spirits, luxury or FMCG industry) with a successful management experience,

  • You will bring your team spirit, a leadership drive and attitude: client centric and result driven, strong persuasion skills,
  • You master marketing strategy, as well as all marketing levers in their execution & evaluation,
  • You are creative, engaged with high communication skills, analytical skills & fighting spirit,
  • You are organized, structured, finance savvy (understanding of the role of marketing in optimizing brand P&L),
  • IT skills: Mastery of all Office pack.


Lieu
  • EMEA
  • Geneva
  • Fonction
  • Marketing
  • Type de contrat
  • CDI
  • Niveau d'études
  • Bac+3
  • Expérience ans
  • Début
  • ASAP
  • Localisation
  • Geneva
, Switzerland
  • Postuler
    Liens:
  • Retour aux offres-Offre suivante
01 Juil 2024

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