Head of Brand Creative Omnichannel

vor 2 Wochen

Genf, Genf, Schweiz L'Occitane Vollzeit
The L'OCCITANE Group is a global, natural and organic ingredient-based cosmetics and well-being products maker, producer and retailer. The Group is built on strong values of entrepreneurship, team work, respect and authenticity. It is committed to developing products that are environmentally friendly and sustainable.

The Group has eight brands:
L'OCCITANE en Provence, Melvita, Erborian, L'OCCITANE au Brésil, LimeLife, Elemis, Sol de Janeiro and Dr. Vranjes.
With a presence in 90 countries, our products are distributing in more than 3,000 stores in the world.
L'OCCITANE Group's mission is to "empower entrepreneurs and communities to cultivate natural beauty and well-being and regenerate nature".

L'OCCITANE is also committed to sustainability for business, people & the planet, as well as respect of human rights, ethics principles and labour protection.

All employees at L'OCCITANE must therefore implement the company's mission and integrate the social, environmental, economic and legal effects of their actions in their day-to-day job.

In practice, this means that any employee at L'OCCITANE shall contribute to growing sales, regenerating nature, caring for our consumers & partners and supporting our employees.


CONTEXT & MISSION:


As we embark on a new journey for L'OCCITANE en Provence, we are redefining our global creative department and are looking for a highly motivated
Head of Brand Creative Omnichannel who will lead all L'OCCITANE en Provence creative brand expression on all touchpoints with a team of up to 6 people.

The position is based in the Group WHQ Plan-les-Ouates (near Geneva).

MAIN RESPONSIBILITIES:

1) Lead the Creative brand expression with a team of up to 6 people (creative lead, store design, visual merchandising, digital design, etc.)
:

  • Build and unite a team with various expertise;
  • Coach, train team members and ensure the continuous development of team knowledge;
  • Lead yearly Performance Evaluations;
  • Highlight the team on the L'OCCITANE scene.

2) Translate new brand equity, in line with brand strategy, into an omnichannel creative experience:

  • Develop guidelines per channel in collaboration with Marketing Communications and Customer Experience departments;
  • Ensure brand consistency with a global omnichannel vision (think customer experience instore & mobile together);
  • Create bridges between off & online reflections;
  • Involve internal & external key stakeholders;
  • Be the Guardian of L'OCCITANE quality standards;
  • Fuel the teams with emerging trends & innovations.

3) Define concept, animations and permanent store experiences. Store Design & Visual Merchandising (VM

):

  • Define, develop & enrich new store concept;
  • Followup new concept deployment worldwide;
  • Work on specific store openings with local teams;
  • Develop clear guidelines & technical packages to support rollout;
  • Ensure ideas are inline with budget / CAPEX recommendations;
  • Develop full VM charter including catalogs, planograms, store navigation and all associated content;
  • Develop guidelines for wholesale & outlet points of sales;
  • Plan & organize frequent ww store visits with teams;
  • Regularly gain visibility & feedback on implementation and accompany excellence in execution;
  • Strong collaboration with Travel Retail creative teams.

4) Define creative framework for our owned digital touchpoints to elevate brand experience & consistency:

  • Ensure relevant & adapted framework for our website;
  • Define creative vision & guidelines for CRM channel;
  • Work closely with UI/UX teams on website developments;
  • Build bridges between store & online customer journey;
  • Define brand creative guidelines & specificities for marketplaces;
  • Keep regular & strong links with local teams on implementation.

5) Be responsible from creation to perfect execution:

  • Share relevant topics with Chief Creative Officer & Creative Operations Director;
  • Ensure daily link with others creative departments;
  • Pilot & deliver roadmap ontime with associated tools;
  • Manage team budget, traffic & workload.

6) Focus on L'OCCITANE Brand elevation as key priority:

  • Ability to present the brand & team on stage;
  • Ability to defend team ideas & creative concepts;
  • Strong collaborative mindset with both global & local departments (feedback / multicultural understanding, etc.);
  • Onboard teams on brand elevation & creative transformation journey (highlight quick wins, opportunities & positive aspects).

HOW YOU CAN FIT:

  • Strong knowledge of Store Design & Visual Merchandising / Omnichannel vision / Eretail;
- +10 years relevant experience: graphic design - art direction (beauty, fashion or luxury industry);

  • Strong artistic approach & culture with a strategic vision;
  • Strong understanding of online environment and challenges;
  • Purchasing optimization capabilities;
  • Successful track record in leading and developing a team;
  • Excellent communication and presentation s

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