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Spa Category Manager – Salon
vor 2 Wochen
JOB PURPOSE
In line with the company strategy, the Spa Category Manager (Salon & Fitness) is responsible for the Spa Category including Consumables, Retail, Equipment and Disposables for the Salon & Fitness areas onboard. They maximize the revenues and return on investment in stock in all our markets, and guarantees the best representation and service for this category.
KEY ACCOUNTABILITIES
Category / Assortment Strategies:
• Analyse and propose the product mix, brand portfolio, and assortment for each Spa category.
• Develop and maintain assortments that are tailored correctly to the shop profile of each ship class and to each canvas.
• Analyse consumers trends, market changes, competitor prices and products, and past sales patterns to forecast future demand.
• Propose pricing policies in line with the divisional strategy per canvas which deliver compelling price advantage and savings to our guests.
• Measure the performance of existing assortment and make adjustment accordingly to have continuous input of newness and commercial ranges adapted by canvas.
• Propose actions to improve operational performance and margins.
• Provide continuous update to management on the category performance, challenges, future opportunities, and action plan(s).
Optimize Performance:
• Evaluate current sell through trends and other components that will affect the business.
• Communicate effectively with the Spa Purchasing & Planning Specialists to ensure forecasts to ensure "in stock levels" of key items.
• Define performance outcome by producing monthly vendor targets by ship.
• Work in partnership with brands on creating and maintaining exclusive and branding opportunities to provide points of competitive differentiation.
• Work in partnership with the Spa Operations Manager to deliver improved ROI by effectively controlling the inventory management, identified aged and slow-moving stock and implementing obsolete stock markdown.
• Communicate effectively to the Spa Planning & Purchasing Specialists where stock levels are not in line with expectations and identify in partnership the corrective actions required.
• Design with suppliers: shop lay-out, merchandising plans, brand placements, and planograms.
• Communicate clearly to Spa Operations Manager & Fleet Supervisors/Trainers expected lay-outs to implement, revise and improve.
• Work in partnership with the Spa Operations Manager & Fleet Supervisors/Trainers to ensure that inventories are controlled and that areas of inventory loss are effectively controlled.
• Work to ensure that promotions are in line with marketing calendar control framework.
• Identify and create regionally adapted promotion opportunities with/without suppliers and agree yearly planning for each season/area.
• Negotiate, coordinate, and follow-up promotions and performance incentives with suppliers, and ensure these are communicated through to ships via marketing calendar.
• Support suppliers in organising promotional/marketing events; Align activities, targets and marketing events to be delivered through marketing calendar framework.
Administration:
• Create articles into the system using the correct data from supplier, and ensure that missing or incorrect data is actively corrected.
• Set prices on system.
• Provide sales reports to suppliers in line with agreed reporting process.
• Use the correct system tools and actively seeks to improve knowledge and capability of these tools.
• Ensure correct administration of all the data in the database.
QUALIFICATIONS (skills, competencies, experience)
• University Degree in Business Economics, Supply Chain, or Procurement.
• Fluent English. Any additional language is an advantage.
• At least 3 years' experience in a similar role.
• Experience within the Spa / Salon or Fitness Industry.
• Experience within the cruise industry is advantageous.
• Excellent knowledge of Excel and most common Business Intelligence packages.
• Excellent negotiation skills.
• Problem solving.
• Strategic thinking.
• Strong inter-personal and communication skills.
• Customer focused.
• Attention to details.
• Organisational skills.
VISA REQUIREMENTS (if any)
EU Passport or Right to work in Switzerland.
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