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Global Head Corporate Marketing
vor 3 Monaten
Global Head Corporate Marketing:
Switzerland
About the role
Location:
Basel, CH
Reporting to the Head of Corporate Affairs, this person will be accountable for working closely with teams across Corporate Affairs, as well as with other business partners to develop insights, make decisions, and take action to drive Corporate brand growth and consistency.
Major accountabilities:
- Brand Strategy and Leadership: Develop and execute a comprehensive Corporate brand strategy that aligns with the company's goals and mission. Define, refine, steward and continually innovate a compelling brand positioning and roadmap that inspires and clarifies who we are to our stakeholders, while making the case for relevance and differentiation.
- Build and maintain a modern methodology for measuring brand health, tracking the ROI of brand initiatives, evaluating metrics and contextualizing brand health strengths and weaknesses to adjust brand strategy. Partner with our research team to design and execute quantitative and qualitative audience research in service of brand strategy and understanding our competition.
- Govern Corporate channels and vehicles to ensure aligned and consistent messaging, look and feel that upholds the Corporate Brand, as well as develop and implement strategy for corporate advertising, sponsorships and events
- Lead external creative teams and partner with other key internal functions to conceptualize and execute innovative brand experiences, campaigns and marketing initiatives that achieve desired outcomes with stakeholders.
- Creative Direction: Provide creative direction and inspiration to the inhouse and out of house creative teams and agencies, including graphic and digital designers, copywriters, and videographers.
- Content Creation: Drive the creation of compelling, engaging, and shareable corporate brand content across various platforms, including digital, social media, print, and video.
- Collaborate with internal and external stakeholders to produce content that tells the company's story and supports marketing initiatives, as well as stay current with industry trends, competitive landscapes, and customer preferences to inform brand and creative strategies.
- Campaign Management: Partner with your peers to create and execute integrated marketing campaigns that enhance corporate brand visibility and generate excitement about our company Monitor campaign performance, analyze data, and adapt strategies for maximum impact.
- Provide support companywide to ensure consistency of corporate brand in congresses, conferences, investor events and other events as needed, as well as act as point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing approval
- Team Leadership: Build, mentor, and lead a highperforming team, fostering a culture of brand marketing expertise and innovation, as well as manage the budget for the brand, optimizing resources to achieve maximum results.
Commitment to Diversity & Inclusion:
- We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._
Role Requirements
- Bachelor Degree Required, Advanced Degree is a Plus and excellent English (both written and oral) is a must
- Significant years of experience in corporate brand/creative marketing, as well as managing a large team (both internal and external creative teams), with a strong ability to inspire and coach, a history of hiring, managing, and leading highperforming teams
- Courageous mindset, with a track record of achieving creative excellence within resource constraints, accompanied with a proven experience in a similar brand and creative leadership role
- A demonstrated, strong portfolio demonstrating creative and Corporate branding and marketing expertise, accompanied with being a strategic thinker with the ability to develop and implement effective brand strategies, have excellent project management skills and the ability to multitask in a fastpaced environment
- Strong analytical skills to measure and optimize the success of branding and marketing campaigns, as well as ability to think strategically across the short, medium, and long term and an interest in watching evolving the brand.
- Known for excellent communication skills with the ability to inspire, inform, and persuade both internal stakeholders and key partners
- Experience overseeing a large marketing budget, and holistically managing to spend allocation across channels, accompanied with the ability to report performance to senior leadership on a regular basis, highlighting opportunities or trends for continuous improvement
Nice to have:
- Other additio
