Digital Marketing and Communications Manager

Vor 3 Tagen

Nyon, Schweiz Edwards Lifesciences Vollzeit

BU – Transcatheter Mitral & Tricuspid Therapies

Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

The Digital Marketing & Communications Manager for the TMTT division (Transcatheter Mitral and Tricuspid Therapies) will be part of the Omnichannel Marketing team, for Europe. He/she will contribute to driving awareness and preference for our portfolio of therapies among European interventional cardiologists and heart teams by defining and executing our Digital Marketing and Communication strategy.

How you'll make an impact:

  • Execute the TMTT Europe Digital Marketing Strategy supporting our business goals and strategy

  • Leverage market segmentation and target audiences for digital marketing activities

  • Drive execution and measure impact of all our digital marketing activities

  • Define, plan and execute measurable promotional campaigns, aligned to strategic & operational business objectives

  • Develop digital and print assets in collaboration with portfolio management team and in compliance with Edwards’ policies as well as industry standards

  • Localize global assets to European markets

  • Design, deliver and implement media plans across the portfolio,

  • Track and analyze performance metrics of our marketing assets

  • Monitor Competitive communication campaigns and own response messaging

  • Contribute to the annual development of Edwards TMTT EU Marketing Plans

  • Own and drive the communication plan for key congresses

  • Be the Communication expert for the other marketing teams, providing advice and guidance on content, format and channels.

  • Ensure consistency and alignment of external communications and campaigns across the portfolio

  • Provide support for design of internal communications

  • Manage our pool of creative, design and paid media agencies

  • Establish strong collaboration with global downstream and digital marketing teams

  • Manage the Digital and Communication budget

What you'll need :

  • 8+ years of professional experience

  • Marketing expertise (including defining a product strategic positioning, concept, benefits and technical features, etc.)

  • Digital experience (including strategy definition, creation of digital platforms / communication / assets, e-mail campaigns, marketing automation, social media platforms, etc.)

  • Healthcare/Medical Device experience is a plus?

  • CRM experience. Salesforce.com is a plus.

  • Media-planning and targeting. Performance assessment/analysis.

  • Management of external agency partners and free-lancers, for advertising assets creation and development

  • Outstanding Project Management

  • Collaboration across functions in matrix-organizations (in Europe and Global)

  • Market research designs and analysis

  • Competitive monitoring

  • Microsoft Office suite

  • Google Analytics, Tableau.

  • Photoshop and Illustrator is a plus.

  • Master’s degree required

  • Fluent in English . Native speaker is a plus. German fluency is a plus.

  • Excellent communication skills

Required Mindset and Skills:

  • Curiosity and passion for learning

  • Creativity

  • Team player. Can-do attitude and high energy

  • Proactive, action- and results-oriented

  • Structured and analytical thinking/skills. Data-driven.

  • Attention to details

  • Agility - fast learner & able to incorporate feedback for change

  • Able to manage multiple projects in parallel

  • Clear, concise communication

  • Build and feed high-trust relationships/networks

  • Open to travel to Europe every 2 to 3 months.

Every employee is essential to Edwards’ success, and we’re ready to help you advance along your career path

What is it like to work at Edwards Lifesciences in Switzerland?

As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.

We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others). Edwards Lifesciences in Switzerland also offers competitive compensation and benefits package, flexible working hours, and remote working.

Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world's leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 15,000 individuals worldwide.

For us, helping patients is not a slogan - it's our life's work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.

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