Digital Marketing

Vor 5 Tagen

Nyon, Schweiz Edwards Lifesciences Vollzeit

The Digital Marketing & Communications Manager for the TMTT division (Transcatheter Mitral and Tricuspid Therapies) will be part of the Omnichannel Marketing team, for Europe. He/she will contribute to driving awareness and preference for our portfolio of therapies among European interventional cardiologists and heart teams by defining and executing our Digital Marketing and Communication strategy.

“Helping patients is our life’s work, and your contributions directly impact our ability to transform patient care around the world.” - Michael A. Mussallem, Chairman and CEO

The Digital Marketing & Communications Manager for the TMTT division ( Transcatheter Mitral and Tricuspid Therapies) will be part of the Omnichannel Marketing team, for Europe. He/she will contribute to driving awareness and preference for our portfolio of therapies among European interventional cardiologists and heart teams by defining and executing our Digital Marketing and Communication strategy.

**Key Responsibilities**:
Build the TMTT Europe Digital Marketing Strategy supporting our business goals and strategy
Define market segmentation and target audiences for digital marketing activities
Drive execution and measure impact of all our digital marketing activities

Define, plan and execute measurable promotional campaigns, aligned to strategic & operational business objectives
Develop digital and print assets in collaboration with portfolio management team and in compliance with Edwards’ policies as well as industry standards
Localize global assets to European markets
Design, deliver and implement media plans across the portfolio,

Track and analyze performance metrics of our marketing assets
Monitor Competitive communication campaigns and own response messaging
Contribute to the annual development of Edwards TMTT EU Marketing Plans
Own and drive the communication plan for key congresses
Be the Communication expert for the other marketing teams, providing advice and guidance on content, format and channels.
Ensure consistency and alignment of external communications and campaigns across the portfolio
Provide support for design of internal communications
Manage our pool of creative, design and paid media agencies
Establish strong collaboration with global downstream and digital marketing teams
Manage the Digital and Communication budget

**Education and Experience**:
8+ years of professional experience
Marketing expertise (including defining a product strategic positioning, concept, benefits and technical features, etc.)
Healthcare/Medical Device experience is a plus?
Media-planning and targeting. Performance assessment/analysis.
Management of external agency partners and free-lancers, for advertising assets creation and development
Outstanding Project Management
Collaboration across functions in matrix-organizations (in Europe and Global)
Market research designs and analysis
Competitive monitoring
Microsoft Office suite
Google Analytics, Tableau.
Photoshop and Illustrator is a plus.
Master’s degree required
Fluent in English. Native speaker is a plus. German fluency is a plus.
Excellent communication skills

**Required Mindset and Skills**:
Curiosity and passion for learning
Creativity
Team player. Can-do attitude and high energy
Proactive, action
- and results-oriented
Able to Structured and analytical thinking/skills. Data-driven.
Attention to details
Agility - fast learner & able to incorporate feedback for change
Able to manage multiple projects in parallel
Clear, concise communication
Build and feed high-trust relationships/networks
Open to travel to Europe once a month, and to California once a year

Every employee is essential to Edwards’ success, and we’re ready to help you advance along your career path

About Edwards Lifesciences

Edwards Lifesciences is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. Driven by a passion to help patients, the company collaborates with the world’s leading clinicians and researchers to address unmet healthcare needs, working to improve patient outcomes and enhance lives. Headquartered in Irvine, California, Edwards Lifesciences has extensive operations in North America, Europe, Japan, Latin America and Asia and currently employs over 13,000 individuals worldwide.

For us, helping patients is not a slogan - it’s our life’s work. From developing devices that replace or repair a diseased heart valve to creating new technologies that monitor vital signs in the critical care setting, we focus on helping patients regain and improve the quality of their life.

COVID Vaccination Requirement

**For United States Applicants Only**:
Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

**Know your Rights**: Workplace Discrimination is Illegal Poster
Disability accommodation for employment applicants
Edwards E-Verify
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