Product Marketing B2B

Vor 4 Tagen

Zurich, Schweiz PRAGMATIKE Vollzeit

Job Description:

  • Location: Fully remote, EU timezone (CET +/- 2hours)
  • Start date: ASAP
  • Languages: English is mandatory; French is a plus
  • Our client: Cloud Computing / Distributed Systems / AI - European Saas

Key Responsibilities:

Product Messaging and Content Creation:

  • Develop compelling content that effectively communicates our solutions' value proposition and technical advantages. Examples include website content, materials targeted toward developers and targeted toward key decision makers (IT).
  • Design and maintain a robust 'battle card' to equip sales and technical teams with essential information, responses, and tactics for potential customer inquiries.

Customer Understanding and Market Intelligence:

  • Understand customers needs and pain points through research and customers interviews to generate insights that guide product development and marketing strategies
  • Research and share relevant industry trends, competitor updates
  • Collaborate with the product team to ensure marketing strategies align with product enhancements and launches.

Stakeholder Collaboration:

  • Work closely with sales, technical, and product teams to ensure consistent messaging and positioning across all channels.
  • Support the training of internal teams on the product's unique selling points, advantages, and potential applications.

Community and brand building:

  • Own social media channels (content & engagement) to address B2B audiences

Required Qualifications:

  • 8-10 years of experience in product marketing in the tech or software industry -- storage and cloud computing background is a plus.

  • Exceptional ability to create and articulate value propositions, messaging, and product and brand positioning as compelling stories that engage target audiences.

  • Strong written and verbal communication skills in English (native or native-like) and, ideally, other European languages.

  • Experience with content creation tools and platforms - use of relevant genAI in this area.

Preferred Qualifications:

  • Experience marketing b2b SaaS products

  • Eye for beauty and very appealing designs

  • Web/mobile content development & related SEO

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