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Marketing Lead

vor 3 Monaten

Prilly, Schweiz Rigi Technologies SA Vollzeit

RigiTech is an exciting high-tech startup developing a fully-integrated, inter-city drone delivery solution. It enables universal access to goods for communities and businesses through efficient drone-based deliveries. Started in September 2018, we are a dynamic young team of entrepreneurs dedicated to creating technology for the service of humanity.

 

Marketing LeadPosition description and objectives

We are looking for a Marketing Lead responsible for developing and executing comprehensive marketing strategies that drive brand awareness and customer acquisition. This role requires a strategic thinker with a deep understanding of B2B digital marketing, market research, and team leadership. We are particularly interested in candidates with interest or experience in the drones, logistics, or healthcare industries.

  • Start date: As soon as possible
  • Duration: Open-ended contract
  • Occupation: Full-time, 100% 
  • Location: Prilly, Switzerland

 

Responsibilities and duties

In this role you will have the following responsibilities:

Strategic Planning and Execution:
  • Develop and implement comprehensive marketing plans and strategies aligned with RigiTech’s business objectives.
  • Identify target markets and key segments, and create tailored marketing campaigns.
Brand Management:
  • Define product branding to support product launches and market expansion.
  • Ensure consistency in brand communication across all channels and marketing materials.
Market Research and Analysis:
  • Conduct market research to identify industry trends, customer needs, and competitive landscape.
Content Development:
  • Define and develop high-quality, engaging content for various marketing channels.
  • Work with the Sales team to create online/offline promotional materials and presentations.
  • Act as the primary liaison with external agencies and contractors, write briefs, and provide feedback and oversee outsourced projects to completion.
  • Plan and maintain a content calendar for blog posts, company news, and press releases.
Budget Management:
  • Develop and manage the marketing budget, ensuring effective allocation of resources.
  • Monitor spending and ROI to maximise the impact of marketing activities.
Press Releases and Media Relations:
  • Develop, write, and distribute press releases to promote significant company announcements and product launches.
  • Coordinate media interviews and press conferences.
  • Build and maintain strong relationships with key media contacts.
Event Planning and Management:
  • Plan and execute marketing events, including trade shows, webinars, and product launches.
  • Manage event logistics and coordinate with vendors and partners.
Performance Measurement and Reporting:
  • Define key performance indicators (KPIs) for marketing activities.
  • Create monthly and quarterly reports on marketing performance, including marketing KPIs and team performance.
Required qualifications and skillsQualifications: 
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Excellent command of oral and written English.
  • Minimum of 2 years of experience in B2B marketing, previous experience in logistics or life sciences industry is a plus.
  • Strong understanding of digital marketing channels and tools
  • Proficiency in marketing software and tools (G Suite, Google Analytics, Adobe Creative Cloud Suite and WordPress).
Soft skills: 
  • Genuine interest in drones.
  • Proactive, keen on looking for new ideas and available tools to contribute to the team efforts. 
  • Creative with a good sense of visual communication. 
  • Very strong communicator, both in written and oral.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Strong project leadership skills.
  • Excellent organisational skills, attention to detail, ability to manage deadlines and deliver results with limited supervision.
Application

Send us your CV and Motivation letter to: hr@rigi.tech