Marketing Coordinator

vor 3 Wochen

Meyrin, Schweiz Officine Panerai Vollzeit
KEY RESPONSIBILITIES :

CRM & CLIENTELLING

Deploy the local client strategy in line with brand priorities and commercial targets Drive local campaigns and one-to-one activations to support boutiques in reaching their targets Collect and analyze local customer data, enhance the quality of the local database Build monthly reporting and track KPIs, using Google Analytics dashboards and Salesforce Service Cloud Train and update boutique teams on new features in the Clientelling App, support them with tools to acquire new clients and prospects Work on local client gifting execution Be the Swiss market contact for all CRM topics and issues

EVENT MANAGEMENT SUPPORT

Support on delivering the local event and activation planning for the whole distribution network Support the boutiques’ activities by organizing and executing local clients’ events and activations objectives, concept, timing, budget, project management, in collaboration with the Marketing and Commercial teams, at local and HQ level Produce events’ report and monitor results Manage event budget, process and track related bills, liaise with the accounting team when needed

MEDIA PLAN & ROLL OUT

Deploy, in collaboration with Mediacom and HQ, the local media plan incl. OOH, DOOH, print and digital display campaigns to increase brand awareness and ensure share of voice Work with HQ to drive local social media campaigns, review copies when needed Monitor the results and share best practices

MARKETING SUPPORT

Share product and brand information internally and to the wholesale partners, support them on their marketing requests ( Dealers’ kit, ecards, product news, etc.) Upload any relevant brand content to local and collaborative folders, be responsible for visual assets Optimize brand and product presence on wholesale partners’ websites and social media channels

PROFILE

Master’s degree in Business Administration / Marketing or equivalent Minimum 2 years of experience in Marketing ideally in the luxury industry Excellent interpersonal and communication skills Proven organisational and project management skills, able to show track record Curious, creative, analytical and client-centric mindset Hands-on and result-driven Demonstrates agility and a willingness to achieve high standards of performance Proficiency in Microsoft Office, knowledge of Google Analytics and Salesforce Service Cloud

Fluent in French and English , German is a strong plus

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