Social Media Manager

pWe are looking for a self-driven and experienced professional with a strong understanding of social media, fashion and culture, and a refined eye for content. You will help shape how GUESS connects with audiences through digital storytelling, campaigns and cultural moments. /ppThis is a role with a high level of ownership, combining strategic thinking with hands‑on execution, cross‑functional collaboration and the ability to drive projects forward from concept to delivery. /ppYour mission is to ensure GUESS digital content and channels reflect the brand's vision and DNA through a social‑first approach. You will translate campaign ideas into platform‑native storytelling, bringing together cultural relevance, creative excellence and measurable impact. Most importantly, you will help shift GUESS from social supporting campaigns to social actively shaping them. /ph3Core Job Responsibilities /h3ulliSupport the Director of Social Media Advertising in implementing the Company's global social media strategy across key platforms and consumer touchpoints /liliOversee the day-to-day coordination of the global social media function, making sure priorities are clearly defined, team activities are aligned and projects move forward efficiently /liliCoordinate the work of the Social Media team, ensuring alignment across strategic priorities, creative development and execution /liliManage the global social media content calendar, ensuring content is planned and coordinated in line with brand priorities, campaign timelines and product launches /liliOversee the execution of social media campaigns, product launches, brand initiatives and always‑on content across relevant platforms /liliEnsure a consistent and engaging brand presence across global social media channels, maintaining alignment with brand identity, tone of voice and communication priorities /liliCollaborate closely with Creative, Brand Marketing, PR, Paid Media and E‑commerce teams to ensure integrated communication, align organic and paid social activities, and maximize the impact of content across consumer touchpoints /liliMonitor social media performance, audience insights and platform developments, identifying opportunities to improve engagement, reach, audience growth and overall effectiveness /liliTrack and report on key social media KPIs, translating performance data into actionable recommendations and optimization opportunities /liliIdentify relevant social trends, cultural moments, emerging formats and platform innovations to strengthen the brand's social presence and cultural relevance /liliSupport creator and influencer initiatives, ensuring content and activations align with the overall social media strategy and brand positioning /liliManage relationships with external agencies, platform partners and other relevant stakeholders /liliEstablish and continuously improve workflows, processes and best practices to enhance team collaboration, planning and delivery /liliMaintain global social media guidelines and best practices, supporting regional teams in adapting content to local markets where relevant /liliExplore new tools, technologies and AI solutions to enhance social media planning, content development, performance analysis and workflow efficiency /li /ulh3Requirements /h3ulli7/8 years of experience in social media, digital marketing and/or communications within fashion, lifestyle, retail or another culturally relevant consumer brand /liliProven experience developing and implementing global or multi‑market social media strategies /liliDeep understanding of Instagram, TikTok and other relevant social platforms, including formats, communities, publishing workflows, paid amplification and performance drivers /liliDemonstrated experience managing social media calendars, campaigns and multiple projects simultaneously in a fast‑paced, international environment /liliStrong fashion, design and cultural awareness, with a refined visual sensibility and excellent taste. Able to translate trends and contemporary aesthetics into authentic, visually compelling brand content, particularly for platforms such as Instagram /liliStrategic yet hands‑on, able to translate big‑picture thinking into actionable plans and drive effective execution from concept to delivery /liliStrong understanding of organic and paid social media, and how they work together to support broader business and brand objectives /liliExperience managing or mentoring team members, with strong leadership, communication and collaboration skills /liliExcellent communication and presentation skills, with the ability to present strategies, performance insights and recommendations clearly to senior stakeholders /liliStrategic and analytical mindset, combining an understanding of creative storytelling and brand building with the ability to interpret social media performance and translate data into actionable recommendations /liliExperience using social media analytics, reporting and publishing tools, suc