Head of Marketing

About Algrano Forget the traditional coffee supply chain. At Algrano, we are a mission-driven, tech-first Swiss startup disrupting a centuries-old industry to make it transparent, digital and radically fair. Through our innovative online marketplace, we empower coffee farmers to market and sell their beans directly to roasters across Europe and North America. But we don’t just stop at the digital connection, we provide the physical infrastructure, including logistics, insurance, and financing, to make direct, borderless trade a seamless reality. By connecting the two ends of the supply chain, we are creating profound social and environmental impact. We already serve over 1,000 sellers and roasters in 50+ countries. We’ve won the Specialty Coffee Association’s Best Product and Innovation awards and are recognized as a high-potential growth leader in Switzerland. Now, we need a visionary marketing leader to elevate our brand and amplify our message to the world. The Role As our Head of Marketing based in Zurich, you won't just manage a team. You will be the megaphone for our mission. We are looking for a trailblazer to show the B2B coffee world exactly how Algrano is different. You will lead our small Marketing Team across Product Marketing, Branding, Events, Content and Performance and driving our growth funnel for both roasters and coffee producers. Strategic Visionary
- Drive the Strategy: You will own and evolve a marketing strategy that accelerates customer acquisition, retention and expansion. You know how to translate our tech-first products into compelling value propositions anchored in deep user needs.
- Entrepreneurial Execution: You manage budgets with a high-leverage mindset. You prefer creative, disruptive ideas over massive spendings to achieve maximum impact. Brand Champion & Storyteller
- Amplify the Mission: You will elevate the Algrano brand to reflect who we truly are: a diverse team of tech-driven changemakers championing self-reliant entrepreneurs on both sides of the supply chain.
- Make Real Noise: Your team will lead unforgettable trade shows, launch high-impact campaigns and transform the unique dynamics of our platform into bold, disruptive narratives that generate real community engagement. Performance & Growth Hacker
- Data-Driven Growth: You will cultivate a data-obsessed marketing culture. You define what the growth funnel needs to deliver and use CRM tools (we use HubSpot) to uncover exactly what drives conversion and where to focus next to unlock scale. Cross-Functional Leader
- Inspire the Team: You will mentor and inspire a diverse marketing team, aligning their creative and analytical superpowers to execute ambitious growth targets.
- Unify the Business: Working in lockstep with Sales, Sourcing and Product, you’ll ensure market insights shape product adoption and deliver essential sales enablement tools.

Your Profile
Experience, Knowledge & Hard Skills
- T-Shaped Marketing Leader: You have a broad understanding of all marketing disciplines (Product Marketing, Brand, Content, Performance) with deep expertise in at least one or two. You know how to harmonize these diverse functions to create cohesive, high-impact campaigns.
- Data & Growth Obsessed: You base your marketing strategy on deep market and customer analytics. You have a strong grasp of performance metrics (CAC, LTV, conversion rates) and are experienced with CRM systems (like HubSpot) to uncover funnel constraints, optimize lead generation and prove marketing ROI.
- Tech and AI affinity: You possess a strong tech affinity and have hands-on experience leveraging AI tools in marketing to streamline workflows and scale output.
- Education &

Experience:
You have a Master’s degree (or equivalent) and a proven track record of leading a small Marketing team and scaling a young, changemaker brand.
- Intercultural Sensitivity & Language

Skills:
You can deeply connect with both coffee producers in origin countries and coffee roasters across Europe and the USA. Besides fluency in English, speaking Spanish, Portuguese, or another language from a coffee-producing country is highly advantageous.
- Coffee Knowledge: A plus would be, if you bring experience in the coffee industry and a solid understanding of the global coffee supply chain. Knowing the specific market dynamics and the day-to-day realities of roasters and producers is an advantage that will help you effectively position Algrano’s value. However, we are very open to candidates from outside the industry who are eager to learn Coffee Industry Expertise Leadership & Cultural Fit
- Entrepreneurial Risk-Taker: You aren’t looking for a safe, polished corporate position. You know how to rally a team, winning over both the business and the market with a brand we can all be proud of. You don’t need big budgets or a huge team behind you
- your creative energy and bold ideas come directly from the heart of our company and our customers.
- Mission-Driven, Visionary & Ambitious: You are convinced by the long-term transformational power of the Algrano model on the coffee industry. This potential fuels you, and your career demonstrates a visionary, mission-driven attitude in an exemplary way.
- Team Player: As a true team player, you will work hand-in-hand with Sales, Product and Sourcing to achieve our ambitious goals and drive the business forward
- Cultural Fit: You share Algrano’s core values. Your colleagues describe you as humble and down to earth. You believe it is possible to dream big and be ambitious while keeping your feet on the ground.
- Excellent Leadership

Skills:
You are an experienced leader who knows how to manage, mentor, and inspire a diverse marketing team (covering content, brand, product, and digital). You understand how to leverage the different creative and analytical skills of your team members.